Kristi Allen More about Kristi Allen Kristi Allen was lucky to grow up in the home building industry as the third generation of a family-owned home builder, where she has gained over 13 years' experience in new home sales and marketing. In 2011-2012, she was responsible for a complete overhaul of the McArthur Homes' website and online marketing strategy. Following the changes, online leads accounted for over 50% of all new home sales. In 2012, Kristi created the My Home's Story program, an app which allows builders to update buyers while simultaneously generating website traffic, social media interactions and most importantly, more sales. The My Home's Story app is now used by builders across the country to increase customer satisfaction and drive more sales. Kristi has been a contributor to articles in Professional Builder magazine and was named to their 2015 Top 40 Under 40. She was a speaker at The International Builder Show in 2014 and 2015, where she enjoyed sharing her experience in successfully using technology to cultivate more new home sales. This year, Kristi took a giant leap of faith when she and her brother started their own homebuilding company, WoodCastle Homes. It's been a challenge and a huge learning experience to handle not only the sales and marketing, but also the onsite construction.