Janette Hawkins More about Janette Hawkins Janette Hawkins, CMP is the Marketing Director for Traditions of America, the 2016 National 55+ Builder of the Year. Traditions of America specializes in building resort-style, 55+ active adult communities throughout Pennsylvania. With over 15 years of experience in the real estate and new construction industries, she has led multiple marketing teams responsible for traditional marketing, digital marketing, social media, public relations, branding, and strategy. Prior to joining Traditions of America this year, Janette was the VP of Marketing for Keystone Custom Homes, the leading builder in Central PA. She resides in West Grove, PA with her husband and three children. When she is not working with her team at Traditions of America, Janette enjoys spending time with her family and staying up to date on the latest trends in digital marketing across all industries.