Deborah Blake More about Deborah Blake When Deborah decided to leave her 23+ year career with Del Webb and the Pulte Group, she created a consultancy focused on consumer-centric strategy and real-life, pragmatic business experience. Since 2012, The Ipsum Group has been assisting developers and home builders across the U.S. to envision and deliver modern, 50+ real estate solutions with a focus on marketing, development, and operations for profitable success. The Latin phrase "Nosce Te Ipsum" - Know Thyself - inspired the name of The Ipsum Group celebrating the self-actualized 50+ consumers she has worked with for more than three decades. Deborah is currently serving as a 2020 Trustee on NAHB’s 50+ Housing Industry Council and Chair of the Education Committee and is a full member of the National Community Development Council, Urban Land Institute.