More about Beth Haynes
With 20 years of marketing experience, Beth serves as Director of Marketing for Regal Builders in Delaware. As Director of Marketing she guides the strategic marketing vision and messaging for their 55+ communities to showcase their brand promise throughout integrated marketing programs to maximize performance and drive sales traffic.
As an expert in Active Adult communities and a Certified Aging In Place Specialist, she has led the successful positioning and integrated marketing efforts for several 55+ Real Estate communities, working with both community developers as well as builders to help achieve sales goals. In addition, she has worked as a Client Service expert within marketing agencies, guiding clients within other industries that target boomers and seniors, including Senior Living, Healthcare and Travel & Tourism. Beth has shared this expertise as a speaker for the MidAtlantic 55+ Builder’s Association, NAHB’s IBS and other real estate conferences and has been a contributor to the Wall Street Journal Encore Report and author of articles within the Journal on Active Aging and 55+ Housing Magazine.