BJ Barone More about BJ Barone As a life student of sales and marketing, BJ Barone has focused his efforts over the last 35 years in building successful business operations in advertising, real estate, and luxury residential construction. He is the co-owner of the design/build firm 41 West that he founded in 1995 in Naples, FL. BJ recently co-founded Certified Luxury Builders. Certified Luxury Builders is America’s Largest Luxury Builder Brand. CLB members are America’s finest custom home builders and luxury condo and home remodelers. Using a collaborative business model based on trust, Certified Luxury Builders assemble a design and construction team for each project, including AIA architects and ASID interior designers, to create inspired residences. By applying the highest level of quality building standards, Certified Luxury Builders provide predictable excellence for luxury home or condo owners from New York to Los Angeles and Boston to Naples and deliver a 5 Star Experience!