There are many consumers of high performance and many shades to their green preferences. There are also as many sustainability and green marketing messages that are missing their mark; some even over promise what can be delivered. Your challenge is to match the marketing message to your targeted buyers’ shade of green and have it stand out. This module covers important aspects of marketing green and high performance projects, including tailoring marketing activities to successfully attract targeted clients, using tactics that successfully and responsibly sell a green and high performance product and aligning aspects of your company with its sustainability and green commitment to distinguish yourself in the marketplace.
By completing this module, you will be able to:
- Identify techniques for tailoring marketing activities that successfully attract targeted clients.
- Focus sales efforts on tactics that successfully and responsibly sell a green product.
- Explain an eight-step process that will help distinguish the high performance, green builder or remodeler’s product from the competition.
- Describe three important aspects of a company and their related activities that should be aligned consistently with its sustainability and green commitment to position it well in the marketplace.
This module is registered with AIA CES for continuing professional education and qualifies for 1 LU/HSW Hour.
Module ID: HPBBP10
NAHB Continuing Education: 1 hour toward CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, and MIRM.
NAHB Designations: CGA, CGB, CGP, GMR, Master CGP, Master CSP
The National Association of Home Builders is a Registered Provider with The American Institute of Architects Continuing Education Systems. Credit(s) earned on completion of this course will be reported to AIA CES for AIA members. Certificates of Completion for both AIA members and non-AIA members are available upon request.
Important Registration Details:
Please note: You have one year after purchase to complete the requirements of this module.
This course is non-transferable. Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive a certificate of completion and credit for this course. If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company.
If you are not registered on nahb.org, create your login now.
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Go to the Password Reminder page and we will email it to you.
To Access the Course after Purchase: Please login to nahb.org as yourself and go to “My Profile” under the red “Welcome” tab. Scroll down and click on the “My Purchases” tab. You will see the hyperlink that will take you to the course.
Refund Policy: No refunds are issues for on-demand course upon purchase. For more information contact, Sheila Coble.