NAHB: Sales and Marketing Channel

Welcome to the Sales & Marketing Industry Channel!
This exclusive industry Channel is brought to you by NAHB’s National Sales and Marketing Council (NSMC), which helps builders sell more homes more effectively through education, awards and recognition programs, and sales and marketing tools for members.

What's a MIRM?

Member, Institute of Residential Marketing

MIRM is the highest designation offered by the Institute of Residential Marketing (IRM), the educational arm of the National Sales and Marketing Council. Learn how this achievement changed the professional lives of these MIRMs!

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Sales & Marketing Resources:

Advertising Awards vs. Results: Creating a Winning Ad Developing Eye-Catching Ads Ads That Attract Attention	Branding Promise + People = Brand Differentiate or Die Raising the Bar on Brand Identity

Builder-Broker Relations Builder-Broker VIPs: Very Important Partnerships Capture Broker-Assisted Sales Anatomy of a Promotion	Customer Relations Customer Relationship Management for Home Builders Customer Service Makes the Sale Protection from Fair Housing Claims

Design Trends The Design Studio & Your Brand Landscape Architecture: An Untapped Marketing Tool Forecasting Color, Inside and Out	Finance Finance and Marketing: Meeting in the Middle Money Talks: The Latest in Financing How Financing Can Help Your Reach Tomorrow’s Buyers

Market Research The Next Wave: Understanding Y Builders, Buyers, & Beliefs: The Net Effect Ten Steps to Sharpen Your Market Research	Marketing Sales & Marketing Strategies When the Marketplace Slows by Bill Becker Differentiate or Die Sales vs. Marketing: Four Ways to Bridge the Gap

Merchandising Shaping the Dream: Tips from Experts Six Easy Steps to Style Merchandising for Multiple Generations	Public Relations Press Releases: Maximizing a PR Campaign Meeting the Media with Confidence Practical PR for Builders

Sales Management Sales Training: Is There a Right Way? How to Be a Super Coach Mystery Shopping Do's and Don'ts	Sales Sales & Marketing Strategies When the Marketplace Slows by Bill Becker A Wake-Up Call for New Home Sales People Objections: Prevention and Response

Technology Structured Cabling: Technology That Sells Houses Driving Traffic to Your Web Site CRM Helps Keep "Customers for Life"	Industry Research Builders and Home Technology Builder and Buyer Online Behavior Revealed Income and Wealth of Older Households

Book Reviews High Performance Marketing Marketing To Women	Software Reviews ESTIMATORPRO™ 5.1

More Great Links to Know... Industry Links NSMC Council NSMC Events All NSMC Courses

New Channel Content!

The following content was recently added to the Channel:

Upcoming Events & Courses

2008 International Builders' Show

February 9 - 16, 2007

NSMC/IRM IBS events calendar

Audio Conferences

Ramp Up Your Sales & Marketing in a Challenging Housing Market

A panel of sales and marketing industry veterans who have been through market shifts more than once discuss what changes you should make to your sales and marketing in order to thrive in today’s market.

Listen to Part 1 - January 9, 2007

Speakers: S. Robert August, Bill Becker and Tom Stephani

Listen to Part 2 - December 12, 2007

Speakers: Bonnie Alfriend Fellow, MIRM, Daniel Levitan Fellow, MIRM and Ross Robbins, MIRM

We Want to Hear From You

NSMC Have ideas for topics you'd like to see added to this Channel?