The days of “build it or remodel it and they will buy” are a thing of the past. Today's customers are demanding, selective and very well-educated. So how do you stand out from the crowd and make your brand relevant? This course will give you an overview of the many types of marketing and sales tools available today to help you build your unique brand and a positive reputation so you can engage and motivate potential customers, clients and referral partners to choose your product or remodeling services. After the course, you will be given exclusive access to a student FTP site that provides additional resources for learning more about the sales and marketing techniques described in this course.
Participants in this course will be able to:
- Identify social media and emerging technology to enhance marketing.
- Describe time-tested and cutting-edge tactics to increase the effectiveness of advertising, promotions and public relations.
- Identify a variety of methods to generate and qualify sales leads.
- Describe positive strategies to gain the agreement and close the sale.
- Describe follow-through techniques that lead to great referrals.
Course Length: 6 hours
NAHB Continuing Education: 6 hours toward CAPS, CGA, CGB, CGR, GMB, GMR, CGP, CSP, Master CGP and Master CSP
Required for NAHB Designations: CGB, CGR
AIBD CE: 6
6 AIBD CEU. All face-to-face and online education provided by NAHB is approved by the American Institute of Building Design (AIBD) for continuing education units. Members of the Institute seeking credit must self-report by submitting a form and providing verification of attendance or completion. Credit is awarded as 1.0 CE unit per contact hour.
Important Registration Details: Please note this course is non-transferable. Do not use another individual’s login information to register for this course. You must log in to nahb.org as yourself to receive a certificate of completion and credit for this course. If you are registering as a member, please use a PIN associated with your legal name. NAHB PINs are tied to a person, not a company.
If you are not registered on nahb.org, create your login now.
Forgot Your Login?
Go to the password reminder page and we will email it to you.
After you have participated in all three live sessions, you must take a timed, one-hour skills check by Oct. 24 and earn a score of 70% or higher to receive course credit. If you do not pass, you have one opportunity to retake it. Once you have passed the skills check and completed the course evaluation, you can print out your certificate of completion.
Cancellation and Refund Policy: Registration is open until 3 p.m. ET (12 p.m. PT) on Monday, Oct. 2. Cancellations will also be accepted until 3 p.m. ET (12 p.m. PT) on Monday, Oct. 2. After that date, a $50 cancellation fee will be charged per cancellation. Cancellation requests must be submitted via email to Sheila Coble at: firstname.lastname@example.org.
Connecting to the Course: Adobe Connect webinars allow access from your desktop, laptop and virtually any mobile device, including Apple iPad, iPod touch, and iPhone, as well as Google Android devices and BlackBerry PlayBook.