Principles of Residential Marketing: Research and Analysis Online Course

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Developing a successful new home community depends on solid market research and planning from start to finish. In this two-part online course, you'll learn the foundation of new home research and analysis and then learn how to apply it through experiential in-person activities.

This self-guided course will help you begin to build the skills necessary to get your single- and multifamily homes to market and continually monitor their success, whether you are a builder, developer, land planner, designer or real estate professional.

Member Price: $199.00
Nonmember Price: $299.00
  • Developing a successful new home community depends on solid market research and planning from start to finish. In this two-part online course, you'll learn the foundation of new home research and analysis and then learn how to apply it through experiential in-person activities.

    This self-guided course will help you begin to build the skills necessary to get your single- and multifamily homes to market and continually monitor their success, whether you are a builder, developer, land planner, designer or real estate professional.

    By completing this component of the course, you will be able to:

    • Understand roles and responsibilities of builders and developers for development of a community.
    • Define, conduct and compare market research to determine location, product and target market.
    • Understand the macro and micro aspects that must be analyzed for site selection.

    Special Instructions: Part 1 (online) must be taken prior to Part 2 (classroom) and the worksheets completed during the online portion must be brought to the classroom portion of the course. Students are strongly encouraged to take Research and Analysis before Strategy and Implementation for the most valuable learning experience if working towards the CMP and/or MIRM designations. Students are encouraged to review the online course a few days in advance of the classroom portion, as the final test builds off both components of the course.

    Important Registration Details: Please note this course is non‐transferrable. Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course.  If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company. If you are not registered on nahb.org, Create Your Login now.

    Forgot Your Login: Go to the Password Reminder page and we will email it to you.

    To Access the Course after Purchase: Please login to nahb.org as yourself and go to “My Profile” under the red “Welcome” tab.  Scroll down and click on the “My Purchases” tab.  You will see the hyperlink that will take you to the course.   

    Refund Policy: No refunds are issued for on demand courses upon purchase. For more information, please contact Sheila Coble.