Welcome to the Sales & Marketing Industry Channel!
This exclusive industry Channel is brought to you by NAHB’s National Sales and Marketing Council (NSMC), which helps builders sell more homes more effectively through education, awards and recognition programs, and sales and marketing tools for members.

What's a MIRM?

Member, Institute of Residential Marketing

MIRM is the highest designation offered by the Institute of Residential Marketing (IRM), the educational arm of the National Sales and Marketing Council. Learn how this achievement changed the professional lives of these MIRMs!

Can't Access the Links Below? Become a Member or Subscriber!

Sales & Marketing Resources:

Ask a MIRM

Click here to ask a question!

Check out some of the answers:

Advertising Track Your Online Advertising to Success Generating Traffic with Effective Advertising How to Maximize Print Advertising	Branding 10 Tips for Consistent Branding in Social Media Marketing Anticipating the Turnaround Five Ways to Stand Apart from Other Builders

Builder-Broker Relations Brokers: Your Outside Sales Team Getting Along With Realtors® Communication is Key to Working with Realtors®	Customer Relations Reach Out and Touch Someone Selling to Women Why We Should Care About Customer Relations

Design Trends Focus on the Future New Times Call for New Floor Plans Millennials and Designing to YES	Green Trends Customers Reluctant to Pay More for Green Features Today's Hottest Green Trends ANSI Approves National Green Building Standard

Finance Tight Lending Expected at Small Banks for Another Year My Builder Filed for Bankruptcy! Stimulus Provisions to Help Put Housing on the Right Track	Industry Research Builders and Home Technology Builder and Buyer Online Behavior Revealed

Market Research How to Shop Your Competition Properly Integrating Market Research with Land Planning and Home Design Pop Rocks and iPods: Generations X and Y	Marketing The Value of (Nationals) Awards Adapting Your Marketing Strategies Promotion Ideas from the Kitchen & Bath World

Merchandising Perfect Yet Pragmatic Merchandising Tips to Carry You Through to Recovery ‘Recovery by Design’ Offers Buyers What They Don’t Have	Public Relations Social Media is the New Public Relations Online Communications & PR Cut Costs, Not Results Connecticut HBAs Team Up to Have Media Tell Their Story

Sales Learning From Fortune Cookies Why the Line Between Sales and Marketing is Blurring How to Compete for Sales in a Fearful Market	Sales Management Positioning Your Sales Team for the Upswing Having Strong Sales Means Having a Strong Sales Manager Using CRM to Transform Accountability for Sales Teams

Technology Home Technology is More Than Turning On the Lights What Star Athletes Can Teach Us About Internet Marketing Generate and Track Sales with Three Technology Trends

More Great Links to Know... Industry Links NSMC Council NSMC Events All NSMC Courses

New Channel Content!

The following content was recently added to the Channel:

Ask a MIRM: Why Aren't More Members on LinkedIn?
Customer Relations: Reach Out and Touch Someone

Are You Reading Sales + Marketing Ideas?

Well, you should be! Check out www.smimagazine.com to see current issue features, sample articles and learn how to subscribe.

Better yet, join your local SMC or purchase an at-large membership and get the new home sales and marketing industry's premier magazine for free!

Upcoming Events & Courses

2010 International Builders' Show

January 19-22, 2009

Las Vegas, NV

Register today!

Looking for IRM courses in your area? The most up-to-date schedules are always available online.

Click here to view and search for courses. For questions or further information, please contact The Professional Designation Helpline at 800-368-5242 x8154 or via e-mail at designations@nahb.com.

Audio Conferences

Beyond the Best Case Scenario

This seminar will show you how to most effectively use your resources and develop a vision for the future while staying focused on what needs to be done day-to-day. You can get ready for the next phase, no matter what it is—why not start now? NAHB members can purchase today for $39!

Selling to 50+ Buyers in a Down Market

In this webinar, you'll learn how to sell to 50+ buyers in today's challenging market conditions. Find out how to evaluate your sales staff and show them effective selling techniques, refine the sales process to succeed in the 50+ market and learn how to overcome buyer's objections.

Purchase a recording today!

Housing Tax Credit Teleconference

Learn more about how to use the $8,000 tax credit to sell new homes. This teleconference offers details about the tax credit program and tips from leading marketing specialists.

Click here to listen online.

Ramp Up Your Sales & Marketing in a Challenging Housing Market

A panel of sales and marketing industry veterans who have been through market shifts more than once discuss what changes you should make to your sales and marketing in order to thrive in today’s market.

Listen to Part 1

Speakers: S. Robert August, Bill Becker and Tom Stephani

Listen to Part 2

Speakers: Bonnie Alfriend Fellow, MIRM, Daniel Levitan Fellow, MIRM and Ross Robbins, MIRM

We Want to Hear From You

Have ideas for topics you'd like to see added to this Channel?

Sales & Marketing Resources:

Ask a MIRM

Check out some of the answers:

Green Trends