Advertising, Marketing & Sales

Successful builders constantly stoke the sales machine. Create a good buzz for your company and boost your bottom line by learning how to develop a brand, drum up referrals, write eye-catching ads, and sell smart. Plus, check out the new Sales & Marketing Channel.

Title	Type
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National Green Building Conference Get contacts, tools and ideas that are good for both the environment and your bottom line. The NAHB National Green Building Conference is the only national conference targeted to green building for the mainstream residential building industry. Network with designers and suppliers, attend … 5/16/2010	Conference
Customer Service Course & Webcast This course teaches you how to manage every phase of customer interaction from the initial contact through construction, the warranty period, and beyond. 12/10/2009	Course
Casa Y Comunidad: Latino Home and Neighborhood Design BENJAMIN FRANKLIN SILVER MEDALLION RECIPIENT! The recent growth in the number of Latino home buyers, the nation's fastest-growing minority, has shifted the mix of new housing production to reflect the requirements and preferences of Latino households. Latinos make up 15 percent of … 9/1/2009	Web page
The Green Home Guide: Connecting the Green Dots “The Green Home Guide: Connecting the Green Dots” provides the consumer and prospective home buyer with the most up-to-date, simple, and affordable strategies used to embrace a greener lifestyle at home. This video will empower you with the information necessary to buy or remodel … 3/6/2009	Web page
The Green Report Building green does not just mean building eco-friendly, it also means building smart. The Green Report educates the smart builder and interested consumer by detailing the basic principles of green building, numerous strategies designed to lower on-site costs and how to gain credibility … 3/6/2009	Web page
Cost of Doing Business Study, 2008 Edition See How You Measure Up With ‘The Cost of Doing Business Study’ Find out how your home building business measures up against the competition with NAHB's "Cost of Doing Business Study." This one-of-a-kind resource gives home builders a rare glimpse at other builders’ … 1/8/2009	Web page
NAHB Toolkit for a Challenging Housing Market Today's housing market is very challenging, and while nobody knows exactly what the future holds, we do know that good basic business practices apply to any market. We also know that innovative approaches can spark success under almost any circumstances. To help members in today’s … 10/29/2008	Web page
The Cost of Doing Business Study, 2008 Edition Just Released! The Cost of Doing Business Study is based on the results of a financial survey conducted by the National Association of Home Builders in 2007. This one-of-a-kind resource gives you the unique opportunity to compare yourself to other builders across the country. Home builders … 2008	External Link
Basic Business Management: A Guide for Small-Volume Home Builders This brand new, highly popular book answers the "whys" and "hows" of developing and implementing systems that enable you to increase productivity. Find out how to set up the policies and procedures you need to become a more effective manager, run a more professional building business, and increase … 1998	External Link
Marketing to Leading-Edge Baby Boomers NEW! This book delivers all the insights and strategies you need to achieve extraordinary business success as you determine what uniquely motivates Boomers and how to communicate with them in meaningful and mutually beneficial ways. 2006	External Link
Building Leader - The Newsletter for Certified Graduate Builders - Spring 2007 Building Leader - The Newsletter for Certified Graduate Builders Spring 2007; Vol. 1, No. 1 5/8/2007	PDF