Marketing, Advertising & Sales

Successful builders constantly stoke the sales machine. Create a good buzz for your company and boost your bottom line by learning how to develop a brand, drum up referrals, write eye-catching ads, and sell smart. Plus, check out the new Sales & Marketing Channel.

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This course teaches you how to manage every phase of customer interaction from the initial contact through construction, the warranty period, and beyond.
12/10/2009 		Course
“The Green Home Guide: Connecting the Green Dots” provides the consumer and prospective home buyer with the most up-to-date, simple, and affordable strategies used to embrace a greener lifestyle at home. This video will empower you with the information necessary to buy or remodel …
3/6/2009 		Web page
Building green does not just mean building eco-friendly, it also means building smart. The Green Report educates the smart builder and interested consumer by detailing the basic principles of green building, numerous strategies designed to lower on-site costs and how to gain credibility …
3/6/2009 		Web page
Today's housing market is very challenging, and while nobody knows exactly what the future holds, we do know that good basic business practices apply to any market. We also know that innovative approaches can spark success under almost any circumstances. To help members in today’s …
10/29/2008 		Web page
Successful businesses start with successful business plans. Business Planning provides step-by-step exercises you can use to develop your own business plan. It also offers an electronic spreadsheet to help you easily create the financial section. Now you don't have to let your business control you. …
2003 		External Link
Just Released!   The Cost of Doing Business Study is based on the results of a financial survey conducted by the National Association of Home Builders in 2007. This one-of-a-kind resource gives you the unique opportunity to compare yourself to other builders across the country. Home builders …
2008 		External Link
Easily Create Estimates in Just Minutes!Now residential contractors and remodelers can create fast and accurate estimates with EstimatorPRO™. It does everything that you can do with paper and pencil, but using EstimatorPRO™ you can produce a highly accurate, detailed estimate for an …
2005 		External Link
NEW! This book delivers all the insights and strategies you need to achieve extraordinary business success as you determine what uniquely motivates Boomers and how to communicate with them in meaningful and mutually beneficial ways.
2006 		External Link
Building Leader - The Newsletter for Certified Graduate Builders Spring 2007; Vol. 1, No. 1
5/8/2007 		PDF
Subscribe today to  Custom Home Building Quarterly! Thanks to the efforts of NAHB's Custom Home Builders Committee, federation members have this resource to turn to — with business management tips by and for custom builders. The Custom Home Building Quarterly, …
2006 		E-Newsletter
Since 2006, federation members have turned to the Custom Home Building Quarterly to glean the latest news for custom builders as well as business management tips by and for the membership. The Custom Home Building Quarterly, a compreshensive, easy-to-read e-newsletter sponsored by the …
4/26/2006 		Web page
The Business Managment department develops and distributes tools to improve NAHB builder members’ management effectiveness and profitability. The department identifies member needs and defines models of business success by spotting emerging management trends, conducting research, and …
2/3/2006 		Web page
8/13/2004 		Internal Link