Marketing, Advertising & Sales

Successful builders constantly stoke the sales machine. Create a good buzz for your company and boost your bottom line by learning how to develop a brand, drum up referrals, write eye-catching ads, and sell smart. Plus, check out the new Sales & Marketing Channel.

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NAHB-OSHA Fall Protection Handbook, English-Spanish Prevent construction-related falls! This handbook explains in simple language what builders, remodelers, and other industry professionals can do to comply with OSHA fall protection standards. You will learn how to eliminate the most common fall hazards found on home building … 2007	External Link
Option Selling for Profit: The Builder's Guide to Generating Design Center Revenue and Profit If you think your customer’s home buying experience ends with the signing of the sales contract—think again. To be a successful full-service home builder in today’s market you must offer more than just a well-built home—you must give your customers the opportunity to … 2008	External Link
The Green Home Guide: Connecting the Green Dots “The Green Home Guide: Connecting the Green Dots” provides the consumer and prospective home buyer with the most up-to-date, simple, and affordable strategies used to embrace a greener lifestyle at home. This video will empower you with the information necessary to buy or remodel … 3/6/2009	Web page
The Green Report Building green does not just mean building eco-friendly, it also means building smart. The Green Report educates the smart builder and interested consumer by detailing the basic principles of green building, numerous strategies designed to lower on-site costs and how to gain credibility … 3/6/2009	Web page
NAHB Toolkit for a Challenging Housing Market Today's housing market is very challenging, and while nobody knows exactly what the future holds, we do know that good basic business practices apply to any market. We also know that innovative approaches can spark success under almost any circumstances. To help members in today’s … 10/29/2008	Web page
PRO BUILDER: Business Planning Successful businesses start with successful business plans. Business Planning provides step-by-step exercises you can use to develop your own business plan. It also offers an electronic spreadsheet to help you easily create the financial section. Now you don't have to let your business control you. … 2003	External Link
Building Leader - The Newsletter for Certified Graduate Builders - Spring 2007 Building Leader - The Newsletter for Certified Graduate Builders Spring 2007; Vol. 1, No. 1 5/8/2007	PDF
Custom Home Building Quarterly Subscribe today to Custom Home Building Quarterly! Thanks to the efforts of NAHB's Custom Home Builders Committee, federation members have this resource to turn to — with business management tips by and for custom builders. The Custom Home Building Quarterly, … 2006	E-Newsletter
NAHB's Custom Home Builders Have New, Free Quarterly Since 2006, federation members have turned to the Custom Home Building Quarterly to glean the latest news for custom builders as well as business management tips by and for the membership. The Custom Home Building Quarterly, a compreshensive, easy-to-read e-newsletter sponsored by the … 4/26/2006	Web page
Business Management Department Staff Contacts The Business Managment department develops and distributes tools to improve NAHB builder members’ management effectiveness and profitability. The department identifies member needs and defines models of business success by spotting emerging management trends, conducting research, and … 2/3/2006	Web page
Graduate Master Builder (GMB) Designation Program 8/13/2004	Internal Link