Sales + Marketing Ideas (SMI) Magazine

Both large and small builders can acquire the sales and marketing information needed to remain competitive with a subscription to the award-winning Sales + Marketing Ideas magazine. A one-year subscription is included in annual NSMC dues ($59 for non-NAHB Members). With Sales + Marketing Ideas magazine, you get the latest information on sales and marketing trends, market research, advertising, marketing plans, model merchandising, sales management, and more.

National Sales and Marketing Council
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Promoting relationships with your real estate community can increase your sales and improve your reputation. Selling your homes helps Realtors earn more commissions. It’s a win-win situation. Home builders who actively promote long-term Realtor relations credit 50% or more of their sales to …
6/3/2013
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Even as the economy recovers, marketing dollars should be spent wisely. Interior merchandising can still be attention-grabbing by strategically focusing resources on areas that make the biggest impact with home buyers.
5/30/2013
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The Premier Magazine for Sales and Marketing Ideas for the Housing Industry Remain competitive with a subscription to the award-winning Sales + Marketing Ideas magazine. Each issue is packed with valuable ideas and insights on sales and marketing trends, market research, advertising, …
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Ask a MIRM about sales training options.
4/25/2013
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Build Your Fan Club Like a Rock Star! Get tips to turn your prospects and customers into raving fans!
4/3/2013
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This is a checklist with tips on how to create an effective digital ad.
4/3/2013
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  What is SMI Digital? Can I view an example of SMI Digital? Do I need to have special software to view the publication? How will I receive SMI Digital? How can I create an ad for the digital version of SMI magazine? What are the benefits of advertising in SMI Digital? How can I opt …
4/3/2013
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NSMC is now accepting online submissions for Sales + Marketing Ideas magazine and NSMC eNews.   Please complete the form below to submit your article idea or outline. Please submit an outline before writing the piece, so as to avoid unnecessary work on your part.   If your article has …
4/3/2013
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NSMC and Sales + Marketing Ideas magazine understand that email inboxes can get out of control. This is why we've created this form to allow you to opt out of SMI Digital. Please fill out the form below to stop receiving SMI Digital via email. By filling out this form, you acknowledge that you …
4/3/2013
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This is a quick guide for anyone who needs help accessing Sales+Marketing Ideas magazine digitally. Click any of the titles on the cover page to go directly to stories inside the magazine. Turn the pages by clicking or “pulling” the top or bottom corners of each page. You can also …
4/1/2013
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Carol Ruiz won the 2013 IRM Friend of the Institute Award.
3/12/2013
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Need to reach NSMC quickly? Avoid the awkward voicemail message and submit your query with this form.
3/9/2013
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Here are the staff contacts for the National Sales and Marketing Council.
2/28/2013
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By Robert Cowes Today 95% of home buyers begin their home shopping online. The challenge that real estate sales and marketing professionals face is the reality that only eight out of 10 prospects that request information online are not ready to engage in a serious buying conversation; …
1/4/2013
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By Chelsi Christensen, Kay Green, Mary DeWalt and Doris Pearlman Top merchandisers show us the top trends for outdoor spaces in the Northeast, South, Southwest and West. Read more...   This article originally appeared in the July/August 2012 issue of Sales + Marketing Ideas …
1/4/2013
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By William Kreager The public interest in Earth-friendly products and services has been steadily growing during the past decade. It may be one thing for the market of relatively modest cost "green," discretionary products such as organic foods and hybrid automobiles to grow, but can that market …
1/4/2013
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By Jane Lyons Apple is the world's most successful retailer. It generates a staggering $5,626 per sqaure foot of retail space, nearly twice as much as Tiffany's and seven times as much as Best Buy. Apple's iconic glowing logo is like a super-charged beacon drawing nearly 14,000 people into each …
1/4/2013
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New home sales continue growing across most major markets in 2012, but more and more home builders report a tougher time getting buyers across the finish line. Sales are up, but so are cancellations at closing. A primary reason for these cancellations revolves around “mortgage …
11/26/2012
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