About the Institute of Residential Marketing (IRM)

Learn about NAHB’s Institute of Residential Marketing (IRM) and the benefits of an IRM designation. Search for IRM and CSP classes, find marketing and sales experts in your area using the Institute of Residential Marketing Directory, download tools to facilitate completing your case study, and get information on key staff contacts.

National Sales and Marketing Council
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This page lists past IRM leaders and award recipients.
5/1/2012 		Web page
This workbook is designed to help candidates organize and write their case studies.
4/2/2012 		PDF
Here are the staff contacts for the National Sales and Marketing Council.
3/28/2012 		Web page
This is the 2012-2013 National Sales & Marketing Council Media Kit.
1/31/2012 		PDF
Schedule of meetings for NSMC/IRM during 2011 Fall Board.
7/21/2011 		PDF
If there’s one thing MIRM (Master in Residential Marketing) candidates dread, it’s the long process of writing a case study: the final step a candidate must complete before obtaining the designation. The process involves working from a detailed outline to create a finished study along …
7/1/2011 		Web page
PDF of the presentation from the "What Salespeople Need to Know About Financing" webinar, originally broadcast on June 8, 2011.
6/8/2011 		PDF
This document provides the guidelines and criteria required for the MIRM case study.
4/21/2011 		PDF
Need to reach NSMC quickly? Avoid the awkward voicemail message and submit your query with this form.
4/7/2011 		Form
The Sales and Marketing Magazine for the Housing Industry Remain competitive with a subscription to the award-winning Sales + Marketing Ideas magazine. Each issue is packed with valuable ideas and insights on sales and marketing trends, market research, advertising, marketing plans, …
Bi-monthly 		Magazine