About the Institute of Residential Marketing (IRM)

Learn about NAHB’s Institute of Residential Marketing (IRM) and the benefits of an IRM designation. Search for IRM and CSP classes, find marketing and sales experts in your area using the Institute of Residential Marketing Directory, download tools to facilitate completing your case study, and get information on key staff contacts.

National Sales and Marketing Council
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The Premier Magazine for Sales and Marketing Ideas for the Housing Industry Remain competitive with a subscription to the award-winning Sales + Marketing Ideas magazine. Each issue is packed with valuable ideas and insights on sales and marketing trends, market research, advertising, …
Bi-monthly
Magazine
Beginning an education program at a Sales and Marketing Council can seem like a daunting task. SMCs across the country were asked to share the secrets of their success, and here are the best practices they employ.
4/29/2013
Web page
Ask a MIRM about sales training options.
4/25/2013
Web page
MIRM-Aid is a program to help MIRM candidates complete their case study and earn their MIRM designation. MIRM-Aid takes place each summer.
4/8/2013
Web page
The Institute of Residential Marketing Awarded Ross Robbins the Trina Ripley Excellence in Education Award.
3/14/2013
Web page
Carol Ruiz won the 2013 IRM Friend of the Institute Award.
3/12/2013
Web page
Need to reach NSMC quickly? Avoid the awkward voicemail message and submit your query with this form.
3/9/2013
Form
Tom Stephani, MIRM, outlines the following 10 business mistakes builders typically make and how to avoid them.
2/28/2013
Web page
NSMC honors long-time volunteer leader Steve Hoffacker.
2/28/2013
Web page
Here are the staff contacts for the National Sales and Marketing Council.
2/28/2013
Web page
Here are a few ideas on how to market and promote your Institute of Residential Marketing (IRM) designations from the recent NAHB Education webinar, “Branding Yourself and Your Company Using Your NAHB Designation.” Webinar presenter Christy Beck,  MIRM, CMP, CSP, with Coldwell …
2/28/2013
Web page
This document provides the guidelines and criteria required for the MIRM case study.
1/21/2013
PDF
The NKBA is looking for proposals for its ‘Voices from the Industry’ session at KBIS.
10/23/2012
Web page
The MIRM-Aid teleconference program helps MIRM candidates tackle the final step to obtaining their MIRM designation – writing their case study. MIRM-Aid breaks down the outline into manageable sections so the candidate doesn’t feel so overwhelmed by the process. Designed to work like a …
7/12/2012
Web page
This workbook is designed to help candidates organize and write their case studies.
4/2/2012
PDF