About the Institute of Residential Marketing (IRM)

Learn about NAHB’s Institute of Residential Marketing (IRM) and the benefits of an IRM designation. Search for IRM and CSP classes, find marketing and sales experts in your area using the Institute of Residential Marketing Directory, download tools to facilitate completing your case study, and get information on key staff contacts.

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Title	Type
2010 Spring Board NSMC/IRM Schedule Date, time and locations of the NSMC and IRM committee meetings taking place at the 2010 Spring Board meeting in Washington, DC. 3/8/2010	PDF
2010-2011 NSMC Sponsorship Opportunities NSMC Sponsorship Opportunities 2/4/2010	PDF
Collaborating with Residential Electronic Systems Contractors The 2006 IRM Research Project is sponsored by the Custom Electronics Design & Installation Association (CEDIA). IRM and CEDIA will collaborate with the NAHB Research Center to study ways for builders and other industry professionals to work with Residential Electronic Systems … 1/11/2010	Web page
Subscribe to Sales + Marketing Ideas (SMI) Magazine The Sales and Marketing Magazine for the Housing Industry Remain competitive with a subscription to the award-winning Sales + Marketing Ideas magazine. Each issue is packed with valuable ideas and insights on sales and marketing trends, market research, advertising, marketing plans, … Bi-monthly	Magazine
National Sales and Marketing Council Staff Contacts The National Sales and Marketing Council staff works under the banner of Targeted Member Services to provide you with the resources you need. We are available to assist and answer any questions you have. Joshua Dick, Executive Director of National Sales and Marketing … 5/27/2009	Web page
IRM Past Leaders and Award Recipients Leadership IRM Past Presidents  Members of the IRM College of Fellows  Past Members of the IRM Board of Trustees Charter IRM Members  IRM Honorary Members 3/18/2009	Web page
MIRM Case Studies - Samples MIRM Case Studies 10/25/2008	External Link
MIRM Case Studies - Guidelines and Criteria MIRM Case Studies - Guidelines and Criteria 4/17/2008	PDF
MIRM Case Studies - Workbook MIRM Candidate Case Study Workbook 4/17/2008	PDF
About MIRM-Aid™ If there’s one thing MIRM (Member, Institute of Residential Marketing) candidates dread, it’s the long process of writing a case study. The case study is the final step a candidate must complete before obtaining the MIRM designation. The process involves working from a detailed … 7/2/2007	Web page
Institute of Residential Marketing Research Project With the goal of increasing our ability to foresee industry changes and develop sales and marketing strategies before members encounter subsequent professional challenges, IRM has created a Research Initiative. The Research Initiative will help IRM stimulate the sharing of best practices … 3/1/2007	Web page
NAHB Select - All Channels Subscription Purchase an NAHB Select All Channel Subscription and access a wealth of online resources which cover a variety of industry specialities. When you purchase a subscription you receive instant access to the following online content channels for one year: Women in the Building … 1/31/2007	Online Subscription