About the Institute of Residential Marketing (IRM)

Learn about NAHB’s Institute of Residential Marketing (IRM) and the benefits of an IRM designation. Search for IRM and CSP classes, find marketing and sales experts in your area using the Institute of Residential Marketing Directory, download tools to facilitate completing your case study, and get information on key staff contacts.

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Subscribe to Sales + Marketing Ideas (SMI) Magazine The Premier Magazine for Sales and Marketing Ideas for the Housing Industry Remain competitive with a subscription to the award-winning Sales + Marketing Ideas magazine. Each issue is packed with valuable ideas and insights on sales and marketing trends, market research, advertising, … Bi-monthly	Magazine
Tips for Starting and Sustaining a Successful Education Program from SMCs Across the Country Beginning an education program at a Sales and Marketing Council can seem like a daunting task. SMCs across the country were asked to share the secrets of their success, and here are the best practices they employ. 4/29/2013	Web page
Who Should Pay for Sales Training? Ask a MIRM about sales training options. 4/25/2013	Web page
About MIRM-Aid™ MIRM-Aid is a program to help MIRM candidates complete their case study and earn their MIRM designation. MIRM-Aid takes place each summer. 4/8/2013	Web page
Robbins Wins Ripley Award The Institute of Residential Marketing Awarded Ross Robbins the Trina Ripley Excellence in Education Award. 3/14/2013	Web page
IRM Bestows "Friend of the Institute" Award Upon Ruiz Carol Ruiz won the 2013 IRM Friend of the Institute Award. 3/12/2013	Web page
Ask NSMC Need to reach NSMC quickly? Avoid the awkward voicemail message and submit your query with this form. 3/9/2013	Form
Building a Quality Home Does not Always Equate into Running a Sound Business Tom Stephani, MIRM, outlines the following 10 business mistakes builders typically make and how to avoid them. 2/28/2013	Web page
Hoffacker Wins Molster Award NSMC honors long-time volunteer leader Steve Hoffacker. 2/28/2013	Web page
National Sales and Marketing Council Staff Contacts Here are the staff contacts for the National Sales and Marketing Council. 2/28/2013	Web page
Tips on How to Market Your IRM Designations Here are a few ideas on how to market and promote your Institute of Residential Marketing (IRM) designations from the recent NAHB Education webinar, “Branding Yourself and Your Company Using Your NAHB Designation.” Webinar presenter Christy Beck, MIRM, CMP, CSP, with Coldwell … 2/28/2013	Web page
MIRM Case Studies - Guidelines and Criteria This document provides the guidelines and criteria required for the MIRM case study. 1/21/2013	PDF
NKBA Seeks Proposals for ‘Voices from the Industry’ Series The NKBA is looking for proposals for its ‘Voices from the Industry’ session at KBIS. 10/23/2012	Web page
2012 MIRM-Aid Teleconference Program The MIRM-Aid teleconference program helps MIRM candidates tackle the final step to obtaining their MIRM designation – writing their case study. MIRM-Aid breaks down the outline into manageable sections so the candidate doesn’t feel so overwhelmed by the process. Designed to work like a … 7/12/2012	Web page
MIRM Case Studies - Workbook This workbook is designed to help candidates organize and write their case studies. 4/2/2012	PDF