National Sales and Marketing Council

NAHB's National Sales and Marketing Council was founded in 1962 to help builders sell homes more effectively. The council offers educational opportunities, awards and recognition programs, and sales and marketing tools like the Sales & Marketing Channel to its members. Use the resources below to learn more about the council, Sales & Marketing Ideas magazine, the Institute of Residential Marketing (IRM), and the benefits of earning an IRM designation. NSMC members are active members of NAHB via their local HBA or NAHB International.

National Sales and Marketing Council
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Missing the connection between your market and residential design is like shooting yourself in the wallet. This course equips you with a comprehensive, market-driven residential development plan that helps you pick the right site, identify your probable purchasers and design communities and homes …
5/22/2013
Course Overview
Master the craft of successful selling. This professional-level course is designed for specialists in new home sales. You will gain a broad understanding of the home building business, discuss consumer psychology and learn the advanced techniques used by real estate veterans for greeting, closing …
5/22/2013
Course Overview
In this Certified Sales Professional (CSP) module, you will tap in to the psychology of the customer, learning their decision-making processes, personality types and communication styles. You will gain a comprehensive understanding of the skill sets a new-home sales professional must possess, …
5/22/2013
Course Overview
In this Certified Sales Professional (CSP) module, you will gain a comprehensive understanding of new home construction and learn how to use this knowledge as a sales tool. This module covers basic construction terms, construction features that benefit the home buyer, steps of the builder’s …
5/22/2013
Course Overview
In this Certified Sales Professional (CSP) module, you will learn the advanced techniques used by real estate veterans for greeting, closing and overcoming objections. This module covers the phases of the sales process, ways to successfully demonstrate features and how to use the home’s area and …
5/22/2013
Course Overview
Effective marketing can make the difference between an average sales year and a great one. However, planning a marketing campaign can be a daunting task, especially when promotional dollars are scarce. This course provides planning tools that work on anyone’s budget. Participants will learn how to …
5/22/2013
Course Overview
Build your sales results with proven closing strategies. Learn how to minimize common objections and win the confidence of prospective customers. This course provides participants with an opportunity to practice, drill and rehearse the key words and phrases appropriate in a range of sales …
5/22/2013
Course Overview
Learn how to develop winning bids and use estimates as a powerful management tool. This course for remodelers and small- to mid-volume builders addresses one of the most challenging topics in building today – estimating. After this course you will have an appreciation of the importance of …
5/22/2013
Course Overview
Improve productivity and increase profits by applying essential financial management techniques used in successful businesses. This course for building professionals discusses financial tools you can apply immediately to achieve financial success. Learn how to work with annual operating plans and …
5/22/2013
Course Overview
The construction detail of a home is a powerful selling tool. Designed with sales in mind, this course provides an overview of the process of planning developments and individual homes. It also reviews types and methods of construction, expanding your knowledge of the building process to enhance …
5/22/2013
Course Overview
Learn how to profit from alliances with brokers. Builder and Realtor® relationships are often contentious, but they don’t have to be. This course shows builders how to forge solid relationships that are mutually beneficial. Topics include the differences and similarities between the two parties, …
5/22/2013
Course Overview
This course offers participants an array of strategies to enhance their promotional efforts. It explores the selling power of merchandised models designed to showcase the lifestyle benefits of a new home. It covers a variety of advertising media alternatives, public relations ideas and sales …
5/22/2013
Course Overview
Do you want to find and take advantage of market opportunities for your company? Designed for mid- to large-volume builders, this course will show you how to maximize results from every dollar you spend on marketing. With optimum product placement, pricing and promotional tactics, you can plan …
5/22/2013
Course Overview
You can profit from the increasing number of today and tomorrow's multicultural new home buyers in the U.S. This course provides the entire building/remodeling sales and marketing team with an understanding of our culturally diverse home-buying market and practical tips for communicating …
5/22/2013
Course Overview
Build it and they will buy, product-driven builders tell themselves. However, customers may have their own ideas. If you follow the steps to find the right niche for your company, you’ll be well rewarded. Covering four essential topics, this course will help you turn your business into a …
5/22/2013
Course Overview
To survive and thrive in today’s business environment, a remodeler requires a constant supply of leads and clients. Remodeling is a service business that relies heavily on referrals. This course will help you build a positive reputation and contented customers in your community. As a graduate of …
5/22/2013
Course Overview
The ability to plan a project—to estimate both the cost and the time to complete it—is vital to your success. Proper use of scheduling will increase efficiency, team satisfaction, client satisfaction and profitability. Similarly, vendors, trade contractors and employees prefer to deal with an …
5/22/2013
Course Overview
Schumacher Homes's Manchester model won the 2013 Nationals Gold Award for Best Architectural Design of a Single Family Home 2,000 to 2,500 sq. ft.
5/14/2013
Web page
See more pictures and read the stories behind the trophies of the Nationals 2013 Gold Winners.
5/14/2013
Web page