| Title | Type |
|
This book answers the "whys" and "hows" of developing and implementing systems that enable you to increase productivity. Find out how to set up the policies and procedures you need to become a more effective manager, run a more professional building business, and increase your margins. Covers each …
1998
| External Link |
|
Most home builders conduct informal market research already. A visit to a competitor's model, meeting with unhappy homeowners, and neighborhood block parties all contribute to a builder's market research. Find out how to analyze and use this information to your greatest advantage. This how-to …
1999
| External Link |
|
More! Management Ideas That Work contains more than 175 ideas to help you run your home building business more effectively and profitably. It's filled with real-world, practical advice from builders across the country - builders just like you! This book offers tons of great tips to help you: Hire …
2001
| External Link |
|
Get the inside scoop on what motivates GenX home buyers. Two GenXers share their insight into this new market niche. They show builders, sales and marketing directors, and sales associates how to use GenX hot buttons to attract them to and sell new homes. This great new book helps improve sales by …
2002
| External Link |
|
Get that lease signed without strong-arm techniques or inflated promises. Renters have unique needs and preferences and in turn have unique hot buttons when it comes to finding a home. Find out how to successfully market multifamily developments, learn unique techniques to market to renters, get …
2003
| External Link |
|
This popular book covers the major steps involved in successful new home sales. Learn the ins and outs of the comprehensive contract, the move-in, warranty service, asking for referrals, and a great close. Includes a chapter on utilizing technology in your marketing and a more extensive …
2003
| External Link |
|
If you think your customer’s home buying experience ends with the signing of the sales contract—think again. To be a successful full-service home builder in today’s market you must offer more than just a well-built home—you must give your customers the opportunity to …
2008
| External Link |
|
The Newsletter for Certified Graduate Builders
1/14/2010
| PDF |
|
CGA Brochure - Downloadable .pdf file
1/4/2010
| PDF |
|
Learn how to find the information that's critical to your business. You'll gain knowledge of the demographic, economic, and psychographic factors that affect housing supply and demand. You'll also learn to employ a model that projects opportunities for specific local markets.
As a graduate …
12/16/2009
| Course Overview |
|
National Sales and Marketing Council - Connecting People, Building Careers
The National Sales and Marketing Council (NSMC) connects people and builds careers through information, education, recognition, and networking. NSMC, a council of NAHB, has more than 40 years of dedicated …
11/6/2009
| Web page |
|
The goal of any sales program is obvious….close sales! How to reach that goal isn’t always so clear. The path to a highly productive and smoothly running sales program starts with creating an organized onsite sales center. At the heart of the sales center lies a set of systems and forms …
2003
| External Link |
|
The Sales and Marketing Magazine for the Housing Industry
Remain competitive with a subscription to the award-winning Sales + Marketing Ideas magazine. Each issue is packed with valuable ideas and insights on sales and marketing trends, market research, advertising, marketing plans, …
Bi-monthly
| Magazine |
|
Jack H. Willenbrock's book "Benchmark Your Business, Guidelines for Success," available through BuilderBooks.com, helps homebuilders, developers, and trade contractors take business to a new profitable level.
An inspirational and invaluable tool, "Benchmark Your Business" is a step-by-step …
6/1/2009
| Web page |
|
Learn how to profit from alliances with brokers. Builder and Realtor® relationships are often contentious, but they don’t have to be. This course shows builders how to forge solid relationships that are mutually beneficial. Topics include the differences and similarities between the two …
4/6/2009
| Course Overview |
|
Build it and they will buy, product-driven builders tell themselves. However, customers may have their own ideas. If you follow the steps to find the right niche for your company, you’ll be well rewarded. Covering four essential topics, this course will help you turn your business into a …
4/6/2009
| Course Overview |
|
Improve your business operations, REALTOR® relations and customer follow-up by integrating your sales force into an overall marketing plan. This course emphasizes five basic principles of strategic sales management and teaches you how to get the most from every member of your team.
As …
4/6/2009
| Course Overview |
|
Build your sales results with proven closing strategies. Learn how to minimize common objections and win the confidence of prospective customers. This course provides participants with an opportunity to practice, drill, and rehearse the key words and phrases appropriate in a range of sales …
4/3/2009
| Course Overview |
|
The construction detail of a home is a powerful selling tool. Designed with sales in mind, this course provides an overview of the process of planning developments and individual homes. It also reviews types and methods of construction, expanding your knowledge of the building process to enhance …
4/3/2009
| Course Overview |
|
To survive and thrive in today’s business environment, a remodeler requires a constant supply of leads and clients. Remodeling is a service business that relies heavily on referrals. Every remodeling company needs a constant supply of leads and customers to survive. This course will help you …
4/3/2009
| Course Overview |
