Sales & Marketing

Successful builders constantly stoke the sales machine. Create a good buzz for your company and boost your bottom line by learning how to develop a brand, drum up referrals, write eye-catching ads, and sell smart. Search the resources compiled below by title, detail, or date. Remember to check back often, we’re always adding more.

Sort By: Date Title Type Page 1 of 3 (44 Results)   1 2 3 > View All
Title	Type
Custom Builder Symposium + Design Institute Custom Builder Symposium + Design Institute November 6-8 with Pre-Symposium courses November 3-5 San Diego, CA     The 2009 event is over.  Thank you to all of our attendees, speakers and sponsors for making this year's combined event such a success!   To sign up to … 11/6/2009	Conference
How to Join the National Sales and Marketing Council National Sales and Marketing Council - Connecting People, Building Careers  The National Sales and Marketing Council (NSMC) connects people and builds careers through information, education, recognition, and networking. NSMC, a council of NAHB, has more than 40 years of dedicated … 11/6/2009	Web page
Build a Successful Sales Program The goal of any sales program is obvious….close sales! How to reach that goal isn’t always so clear. The path to a highly productive and smoothly running sales program starts with creating an organized onsite sales center. At the heart of the sales center lies a set of systems and forms … 2003	External Link
Subscribe to Sales + Marketing Ideas (SMI) Magazine The Sales and Marketing Magazine for the Housing Industry Remain competitive with a subscription to the award-winning Sales + Marketing Ideas magazine. Each issue is packed with valuable ideas and insights on sales and marketing trends, market research, advertising, marketing plans, … Bi-monthly	Magazine
Benchmark Your Business Jack H. Willenbrock's book "Benchmark Your Business, Guidelines for Success," available through BuilderBooks.com, helps homebuilders, developers, and trade contractors take business to a new profitable level. An inspirational and invaluable tool, "Benchmark Your Business" is a step-by-step … 6/1/2009	Web page
Increased Profits Through Effective Builder Broker Cooperation Learn how to profit from alliances with brokers. Builder and Realtor® relationships are often contentious, but they don’t have to be. This course shows builders how to forge solid relationships that are mutually beneficial. Topics include the differences and similarities between the two … 4/6/2009	Course Overview
Sales & Marketing Build it and they will buy, product-driven builders tell themselves. However, customers may have their own ideas. If you follow the steps to find the right niche for your company, you’ll be well rewarded. Covering four essential topics, this course will help you turn your business into a … 4/6/2009	Course Overview
The Challenge of New Home Sales Management (IRM IV) Improve your business operations, REALTOR® relations and customer follow-up by integrating your sales force into an overall marketing plan. This course emphasizes five basic principles of strategic sales management and teaches you how to get the most from every member of your team.   As … 4/6/2009	Course Overview
Essential Closing Strategies Build your sales results with proven closing strategies. Learn how to minimize common objections and win the confidence of prospective customers. This course provides participants with an opportunity to practice, drill, and rehearse the key words and phrases appropriate in a range of sales … 4/3/2009	Course Overview
House Construction as a Selling Tool The construction detail of a home is a powerful selling tool. Designed with sales in mind, this course provides an overview of the process of planning developments and individual homes. It also reviews types and methods of construction, expanding your knowledge of the building process to enhance … 4/3/2009	Course Overview
Sales & Marketing for Remodelers To survive and thrive in today’s business environment, a remodeler requires a constant supply of leads and clients. Remodeling is a service business that relies heavily on referrals. Every remodeling company needs a constant supply of leads and customers to survive. This course will help you … 4/3/2009	Course Overview
Certified New Home Sales Professional Master the craft of successful selling. This professional-level course is designed for specialists in new home sales. You will gain a broad understanding of the home building business, discuss consumer psychology, and learn the advanced techniques used by real estate veterans for greeting, … 4/1/2009	Course Overview
Remodeling Your Home Impress your clients! This professional, informative handbook will educate your customers about the ins and outs of remodeling a home. Sold in packs of 10, they are perfect handouts for showing your commitment to making the remodeling experience a positive one. Sold in Packs of 10 2003	External Link
Strategic Sales in the Building Industry Improve your sales by successfully navigating the complex distribution channels in the building industry. Strategic Selling in the Building Industry gives you the strategies and insights to maneuver through this tangled sales maze and come out on top. The industry’s ever-evolving … 2003	External Link
Customer Service for Home Builders “Act as if you like your customer,” says customer service expert Carol Smith. She shows builders and their management staffs how to make their home buyers’ experience a positive one from initial contact through warranty service. Satisfied customers aren’t born that way. … 2003	External Link
House that Service Built, The Enhance profits by creating the kind of loyalty that only comes from exceptional customer service. Make your business stand out by creating a service-oriented culture that actively addresses the needs of your customers. From staff to vendors and trade contractors, customer satisfaction needs to … 2003	External Link
Official Handbook for New Home Salespeople, The The Official Handbook for New Home Salespeople is a multi-dimensional systems approach to helping builder's representatives and real estate brokers tap into this lucrative industry. The practical, yet dynamic, material presented in this book has evolved from decades of Schultz's sales training and … 2003	External Link
Means Spanish/English Construction Dictionary Better communication translates to better quality homes as well as better job-site safety. Use the phonetic pronunciations to help you correctly translate English to Spanish or vise versa. This essential resource includes: the most common construction terms, on-the-job phrases, illustrated building … 2006	External Link
Marketing and Selling to Generation X Get the inside scoop on what motivates GenX home buyers. Two GenXers share their insight into this market niche. They show builders, sales and marketing directors, and sales associates how to use GenX hot buttons to attract them to buy new homes. This book helps improve sales by serving the needs … 2001	External Link
The Green Home Guide: Connecting the Green Dots “The Green Home Guide: Connecting the Green Dots” provides the consumer and prospective home buyer with the most up-to-date, simple, and affordable strategies used to embrace a greener lifestyle at home. This video will empower you with the information necessary to buy or remodel … 3/6/2009	Web page