Home Design and Consumer Preference

What do 21st century home builders want? NAHB asked and has the answers – browse our home design and consumer preference resources. Search the resources compiled below by title, detail, or date. Take your time and browse, read, or download related information or purchase the item that interests you.

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IBS Seminars 2010: Economic Outlook, Consumer Preferences, Remodeling Download the 2010 IBS seminars: Economic Outlook, Consumer Preferences, and Remodeling, presented at the 2010 International Builders Show. Presented by David Crowe, Rose Quint, and Paul Emrath. 2/3/2010	Web page
Understanding Housing Markets and Consumers (IRM I) Learn how to find the information that's critical to your business. You'll gain knowledge of the demographic, economic, and psychographic factors that affect housing supply and demand. You'll also learn to employ a model that projects opportunities for specific local markets. As a graduate … 12/16/2009	Course Overview
Home of the Future Will new homes in 2015 be significantly different from those being produced today? Will the coming years bring revolutionary changes to the way homes are designed and built? What kinds of homes will people prefer in the future, and what will be the impact of socioeconomic and demographic factors? … 7/6/2009	PDF
Increased Profits Through Effective Builder Broker Cooperation Learn how to profit from alliances with brokers. Builder and Realtor® relationships are often contentious, but they don’t have to be. This course shows builders how to forge solid relationships that are mutually beneficial. Topics include the differences and similarities between the two … 4/6/2009	Course Overview
The Challenge of New Home Sales Management (IRM IV) Improve your business operations, REALTOR® relations and customer follow-up by integrating your sales force into an overall marketing plan. This course emphasizes five basic principles of strategic sales management and teaches you how to get the most from every member of your team. As … 4/6/2009	Course Overview
House Construction as a Selling Tool The construction detail of a home is a powerful selling tool. Designed with sales in mind, this course provides an overview of the process of planning developments and individual homes. It also reviews types and methods of construction, expanding your knowledge of the building process to enhance … 4/3/2009	Course Overview
Certified New Home Sales Professional Master the craft of successful selling. This professional-level course is designed for specialists in new home sales. You will gain a broad understanding of the home building business, discuss consumer psychology, and learn the advanced techniques used by real estate veterans for greeting, … 4/1/2009	Course Overview
Consumer Preferences Survey See how White, African-American, Hispanic, and Asian consumers answered questions about their preferences on home design, layout, products, technology and other features. This 500+ page book contains a graphic summary of the survey’s findings as well as detailed tables for each of the … 2007-2008	Publication
IBS Seminars 2008: Consumer Preferences, Multifamily & Remodeling Outlook Download the 2008 IBS seminars: Consumer Preferences, Multifamily & Remodeling Outlook presented at the International Builders Show, February 14 and 15, 2008 in Orlando, FL. These educational seminars were presented by Bernie Markstein, Staff Vice President for Economics; and Gopal … 2/15/2008	Web page