The Institute of Residential Marketing (IRM) Research Project

The NAHB Institute of Residential Marketing (IRM) Research Project is an annual initiative done in collaboration with various home-building industry partners. Check out the results of the latest IRM Research Project below. See what the guidelines are and find out how to submit your own project proposal. Learn about the companies that have collaborated with IRM on the projects, and see what’s coming up next.

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Title	Type
Institute of Residential Marketing Research Project With the goal of increasing our ability to foresee industry changes and develop sales and marketing strategies before members encounter subsequent professional challenges, IRM has created a Research Initiative. The Research Initiative will help IRM stimulate the sharing of best practices … 3/1/2007	Web page
Collaborating with Residential Electronic Systems Contractors The 2006 IRM Research Project is sponsored by the Custom Electronics Design & Installation Association (CEDIA). IRM and CEDIA will collaborate with the NAHB Research Center to study ways for builders and other industry professionals to work with Residential Electronic Systems … 1/3/2007	Web page