NAHB's business-to-business magazines and online advertising offer you the opportunity to reach niche construction industry audiences. Additionally, NAHB's targeted customer base will make your return on investment for advertising higher than in general business-to-business and consumer magazines. If you would like to learn more about advertising please fill out our information request form and indicate your areas of interest. For our sponsorship programs, please visit our sponsorship page.
Following is a list of NAHB's advertising opportunities:
As of 2004, women constituted a full 10% of the construction industry-up from only 6% in 1997 (U.S. Census Bureau). Among all industries, women owned firms saw the largest growth in construction from 1997 to 2004, increasing by more than 30% during this time. 47% of privately-held U.S.firms have women as the majority owner-more than 650,000 of these firms are in the construction industry.
Placing your ad in Building Women will increase your exposure to a lucrative market of high-income professionals who are active and involved decisions-makers in the building industry. You can harness the phenomenal purchasing power of these builders through the decision-making members of the NAHB’s Women’s Council, who are among the most powerful women in the building industry! Catering to an average of 10,000 women nationwide, Building Women readers include:
The nation’s leading developers and builders rely on Land Development magazine as their key source for providing the latest expert and how-to information needed to use land more efficiently and plan for growth like never before. No other publication covers policy, regulatory issues, and development practices as thoroughly as Land Development. Published quarterly, your ad will expose your company to a powerful niche audience of more than 2,000 decision makers.
Sales + Marketing Ideas magazine is the premier resource to help builders improve their bottom line through better sales and marketing techniques. Its primary purpose is to provide the industry with the latest trends and techniques in new home sales and marketing, with how-to articles to help builders to make and/or save money. Article topics include: market research, advertising, promotion, sales office and model merchandising, sales techniques and management, planning and budgeting, and direct mail. The 18,500 national readers of SMI magazine include:
Single and multifamily builders/developers
Architects
Interior merchandisers
Designers
Financial service providers
Marketing consultants who are involved from the initial research and feasibility studies of new homes and communities, to a successful sell-out. They either make or have tremendous influence on product selections for the models, sales centers, and ultimately the 1.8 million new homes being built.
Brand and market with the most reputable source of information in building, through one of the most visited sites in the industry – nahb.org. With an average of 250,000 unique users EVERY MONTH, your message will reach builders, contractors, as well as consumers. Call Andrew Flank at 202-266-8059 or aflank@nahb.com for more info.
Each Monday, Nation’s Building News online is emailed out to 235,000 NAHB members and industry professionals. The contents of the newsletter include industry headlines and association news. Your ad and text links will appear on both the email as well as the hosted site once users click through. For reservations and information on nahb.org or Nation’s Building News online, call Andrew Flank at 202-266-8059 or email aflank@nahb.com
For additional information, contact NAHB at 800-368-5242 x8581 or e-mail ReachBuilders@NAHB.com.
Building Women Magazine
Land Development Magazine
Sales + Marketing Ideas
Online Advertising
Nation’s Building News Online – The Official E-Newspaper of NAHB