National Sales and Marketing Council

NAHB's National Sales and Marketing Council was founded in 1962 to help builders sell homes more effectively. The council offers educational opportunities, awards and recognition programs, and sales and marketing tools to its members. Use the resources below to learn more about the council, Sales & Marketing Ideas magazine, the Institute of Residential Marketing (IRM), and the benefits of earning an IRM designation. NSMC members are active members of NAHB via their local HBA or NAHB International.

National Sales and Marketing Council

The New American Home 2015


The New American Home® is one of NAHB’s most successful and visible programs. Find out what's new and get ideas for your own home!

  • NSMC/IRM Sponsors  (3 items)
    Sponsors make it possible for NSMC/IRM to bring you the best education and resources available. Learn more about our sponsors here.