National Sales and Marketing Council

NAHB's National Sales and Marketing Council was founded in 1962 to help builders sell homes more effectively. The council offers educational opportunities, awards and recognition programs, and sales and marketing tools like the Sales & Marketing Channel to its members. Use the resources below to learn more about the council, Sales & Marketing Ideas magazine, the Institute of Residential Marketing (IRM), and the benefits of earning an IRM designation.

About the National Sales and Marketing Council (NSMC)
Learn about NSMC, find a local sales and marketing council, apply for membership, past NSMC leadership and award winners, and more.

About the Institute of Residential Marketing (IRM)
Learn about IRM and its designation programs, search the IRM Member Directory for an expert in your area, or find a course near you.

Sales + Marketing Ideas (SMI) Magazine
Visit this section to learn more about the official sales and marketing magazine of the housing industry.

The Institute of Residential Marketing (IRM) Research Project
The IRM conducts annual research projects with the aim of discovering and promoting the most effective sales and marketing strategies.

All National Sales and Marketing Council Materials
Not sure what you are looking for? Browse all of the materials related to this topic here.

Subscribe to Sales + Marketing Ideas Magazine

Stay in touch with the latest sales and marketing trends with Sales + Marketing Ideas magazine. Subscriptions: NSMC members $59/year; NAHB members $59/year; non-NAHB members $70/year. Subscribe!

National Sales and Marketing Council Events & Courses
Stay informed! Consider attending one of the courses and/or meetings offered on this topic.

NSMC/IRM Sponsors
Sponsors make it possible for NSMC/IRM to bring you the best education and resources available. Learn more about our sponsors here.

Building Systems Councils

Commercial Builders Council

High Production Home Builders Council

Multifamily

NAHB Remodelers