New Logo to Represent National Association of Home Builders
October 21, 2009 - The 200,000-member National Association of Home Builders (NAHB) is taking on a fresh look as it rolls out a sophisticated new branding strategy that was adopted by its 2,000-member Board of Directors last January. The most readily visible element of this branding strategy is the association’s sharp new logo, which will gradually replace NAHB’s previous eagle logo.
“The implementation of our new branding strategy and logo marks the culmination of more than two years of work with our consultant FutureBrand,” said NAHB Chairman Joe Robson, a home builder from Tulsa, Okla. “While our faithful eagle logo that we have used for the past six decades will remain an important part of NAHB’s culture and history, we are excited to usher in this new and brighter look that will represent our association and all of our members going forward.”
NAHB appointed a special task force to work with FutureBrand on retooling the association’s visual identity system that applies to all of its numerous constituency groups – from single-family home builders to property managers, remodelers, multifamily builders and land developers, as well as product manufacturers and service providers.
"The partnership between NAHB and FutureBrand has led to a branding program that accentuates the role that NAHB plays in building and enriching our communities,” said FutureBrand co-Chief Executive Officer Steve Beck. "The strategic foundation of this program will enhance NAHB's ability to effectively communicate its diverse lines of business, and the brand identity system provides NAHB with a unique and compelling brand expression."
Over the coming months, NAHB will be gradually implementing its new logo through cooperative efforts with its 800-plus affiliated Home Builder Associations across the country.
EDITOR’S NOTE: Members of the media requiring a high resolution downloadable copy of NAHB’s new logo should contact Paul Lopez at 202-266-8409 or plopez@nahb.org.
