Marketing to the Active Adult

Marketing housing to people who are age 55 or better is different from marketing to first-time and move-up homebuyers. The motivations, challenges, and expectations of the active adult consumer are often unique. They are moving into new life stages and respond best to marketing that addresses their generational identities, needs, wants, and aspirations. This course will give housing professionals a greater understanding of marketing strategies to help move active adults toward purchase. Special emphasis is placed on Internet marketing strategies that are effective in reaching and motivating active adults. Course Objectives By completing this course, participants will be able to: ? Identify group characteristics unique to active adults that impact their housing decisions. ? Explain market research activities performed by a developer, builder, remodeler or real estate professional when deciding whether to enter the active adult housing market or refining their strategy for an exi

Event Information

Course
When: 1/18/2010 9:00AM - 5:00PM

Where: Las Vegas, NV Caesars Palace Las Vegas Hotel & Casino
3570 Las Vegas Blvd South

Contact: NAHB Registrar's Office
NAHB International Builders' Show
Course Location To Be Determined
Las Vegas, NV 89101

Phone: 202-266-8338
E-Mail Address: registrar@nahb.com
Council Fee: $195
NAHB Member Fee: $220
Non-member Fee: $270


Instructor: Todd Harff

Sponsoring HBA: NAHB International Builders' Show
Sponsoring HBA Website: www.buildersshow.com

Special Instructions: Verona, 3rd Floor

 

  • Related Topics:
    50+ Housing Council, Designations, Education
  • Related Audiences:
    Builders/Contractors - 50+ Housing
  • Other Information of Interest:

Recommend This: Recommend This