Selling to Active Adults

To improve your sales success with the active adult home buyer, it’s critical to have sales strategies specific to this complex customer. This course is designed to give you techniques to more effectively communicate with, qualify, handle objections from and close sales with your potential active adult home buyers. As a graduate of this course, you will be able to:
  • Identify key terms, traits of sales professionals and laws relevant for selling to active adults
  • Consider active adult buyer characteristics that impact and influence your sales strategies and decision-making process when selling to this market
  • Employ suggested communication and qualifying techniques for selling to active adults
  • Use key demographic components in the sales presentation and suggested methods to handling objections from the active adult buyer
  • Implement the core elements of the sales service plan including prospect follow-up, closing and retaining the sale and handling referrals

Event Information

Course
When: 4/28/2010 8:30AM - 5:00PM

Where: Tucker, GA Greater Atlanta HBA
1484 Brockett Road

Other Locations and Times
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Contact: Amanda Meadows-Mathis
Greater Atlanta HBA
1484 Brockett Road
Tucker, GA 30084

Phone: 770-938-9900
E-Mail Address: education@atlantahomebuilders.com
NAHB Member Fee: $250
Non-member Fee: $300


Instructor: Rebecca Stahr

Sponsoring HBA: Greater Atlanta HBA
Sponsoring HBA Website: www.atlantahomebuilders.com

 

  • Designations:
    CAASH
  • Related Topics:
    50+ Housing Council, Certified Aging-In-Place Specialist (CAPS), Designations, Education
  • Related Audiences:
    Marketing/Advertising/PR Professionals, Real Estate Brokers and Agents, Students and Faculty, Builders/Contractors - 50+ Housing, Council Members, Members
  • Other Information of Interest:

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