Trends and Research Methods to Define the Active Adult Lifestyle

A diverse population with discriminating tastes, the Boomers are influencing everything about planning active adult developments. Learn how to better identify and serve the needs of this unique aging population. This course assists builders, developers, and other housing professionals in gaining a greater and more in-depth understanding of planning for the active adult community and the importance of market research before development. As a graduate of this course, you will be able to:
  • Describe characteristics and attributes of active adult communities
  • Describe 55+ consumers who are likely to move
  • Explain the reasons for market research
  • Understand what the housing professional needs to know before starting an active adult project

Event Information

Course
When: 1/17/2010 9:00AM - 5:00PM

Where: Las Vegas, NV Caesars Palace Las Vegas Hotel & Casino
3570 Las Vegas Blvd South

Other Locations and Times
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Contact: NAHB Registrar's Office
NAHB International Builders' Show
Course Location To Be Determined
Las Vegas, NV 89101

Phone: 202-266-8338
E-Mail Address: registrar@nahb.com
Council Fee: $195
NAHB Member Fee: $220
Non-member Fee: $270


Instructor: Margaret Wylde

Sponsoring HBA: NAHB International Builders' Show
Sponsoring HBA Website: www.buildersshow.com

Special Instructions: Tiberius 6, 3rd Floor

 

  • Designations:
    CAASH
  • Related Topics:
    50+ Housing Council, Certified Aging-In-Place Specialist (CAPS), Designations, Education, Market Research, Marketing, Marketing & Sales, Marketing, Advertising & Sales, Sales, Sales & Marketing, Small Volume Builders, Strategic & Business Planning, Strategic Planning, Strategic Planning & Business Development
  • Related Audiences:
    Marketing/Advertising/PR Professionals, Builders/Contractors - 50+ Housing, Builders/Contractors - Small Volume, Members
  • Other Information of Interest:

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