Trends and Research Methods to Define the Active Adult Lifestyle

A diverse population with discriminating tastes, the Boomers are influencing everything about planning active adult developments. Learn how to better identify and serve the needs of this unique aging population. This course assists builders, developers, and other housing professionals in gaining a greater and more in-depth understanding of planning for the active adult community and the importance of market research before development. As a graduate of this course, you will be able to:
  • Describe characteristics and attributes of active adult communities
  • Describe 55+ consumers who are likely to move
  • Explain the reasons for market research
  • Understand what the housing professional needs to know before starting an active adult project

Event Information

Course
When: 12/9/2009 11:00AM - 6:30PM

Where: Austin, TX HBA of Greater Austin
8140 Exchange Drive

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Contact:
HBA of Greater Austin
8140 Exchange Drive
Austin, TX 78754
NAHB Member Fee: $195
Non-member Fee: $245


Instructor: Gerald L. Costanzo

Sponsoring HBA: HBA of Greater Austin
Sponsoring HBA Website: www.austinhomebuilders.com

 

  • Designations:
    CAASH
  • Related Topics:
    50+ Housing Council, Certified Aging-In-Place Specialist (CAPS), Designations, Education, Market Research, Marketing, Marketing & Sales, Marketing, Advertising & Sales, Sales, Sales & Marketing, Small Volume Builders, Strategic & Business Planning, Strategic Planning, Strategic Planning & Business Development
  • Related Audiences:
    Marketing/Advertising/PR Professionals, Builders/Contractors - 50+ Housing, Builders/Contractors - Small Volume, Members
  • Other Information of Interest:

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