Marketing and Communication Strategies for Aging and Accessibility (CAPS I)*
Sunday, October 25
9:00 AM -5:00 PM
Instructor: Mike Weiss, GMR, CGR, CGB, GMB, CAPS
Millions of Americans are living longer and more active lives. And with their changing lifestyles, maturing Americans are also looking to revitalize their home environments. Identifying these opportunities and developing the skills to interact with 50+ customers can help you grow your business dramatically. Learn best practices in communicating and interacting with this exciting and evolving population, and take advantage of one of the fastest growing market segments in remodeling and related industries.
As a graduate of this course, you will be able to:
Explain the three segments within the Aging in Place market that present business opportunities for building professionals
Implement a process for promoting new opportunities for products and services in the Aging in Place market
Enhance your sales process with effective techniques for the Aging in Place market
Designation Credit: CAPS; Master CSP
Green Building for Building Professionals
October 25 & 26
9:00 AM -5:00 PM
Instructor: Bill Owens, CGR, CAPS, CGP
Learn how green homes provide buyers with lower energy costs and higher value. This 2-day course for building professionals discusses strategies for incorporating green-building principles into homes without driving up the cost of construction. You will learn how green homes provide buyers lower maintenance, better indoor air quality, and better long-term value. Techniques are also discussed for competitively differentiating your home products with increased indoor environmental quality as well as energy and resource efficiency.
As a graduate of this course, you will be able to:
Locate and design green building development sites
Control moisture and durability for each component of the building envelope effectively
Employ resource-efficient materials to achieve comfortable, safe and sustainable buildings
Strategize ways to meet, exceed, and verify green building energy efficiency requirements
Implement indoor and outdoor water conservation practices
Achieve indoor air quality
Consider green building objectives in a remodeling project
Explain a homeowner’s and builder’s role in effective operation and maintenance of a green home
Apply successful business management, marketing and sales strategies to sell green
Designation Credit: CGA; CGB; CGP; GMR
Design/Build Solution for Aging and Accessibility (CAPS II)
Monday, October 26
9:00 AM -5:00 PM
Instructor: Vince Butler, CGR, CAPS, GMB
The maturing of the U.S. Baby Boomer population is a huge opportunity for remodelers. As this consumer group expands, more and more are interested in remodeling their home to fit their new lifestyle and abilities. This Certified Aging-in-Place Specialist (CAPS) course will help you understand the guidelines and requirements of accessibility, the importance of doing an assessment with input from occupational and physical therapists as well as qualified health care professionals, and the significance of good design in making modifications that can transform a house into a safe, attractive, and comfortable home for life.
As a graduate of this course, you'll be able to:
Describe the home ownership market as it relates to the three segments of the Aging in Place market
Consider contractual and legal concerns for building professionals providing design solutions to the Aging in Place client
Perform a needs assessment to identify and prioritize the needs, wants and wishes of the Aging in Place client
Recommend specific design solutions for the Aging in Place client
Estimate and schedule the Aging in Place project while regarding special considerations
Identify considerations for executing the job while the client is in residence
Designation Credit: CAPS; Master CSP
Scheduling
Monday, October 26
9:00 AM -5:00 PM
Instructor: John Barrows, CGB, GMB, CGP
Missing a deadline can seriously damage your bottom line. Keep your projects running smoothly by learning how to set workable schedules and getting comfortable with time management tools. Learn the benefits of scheduling and integrating scheduling with other management activities. Discover the most effective responses to unexpected problems. This course will help builders, remodelers and site managers deal with those days when nothing goes according to plan. As a graduate of this course, you will be able to:
Use scheduling principles to your benefit
Create a schedule and use it as a management tool
Compare five types of scheduling tools to determine which is best for you
Identify computer applications for scheduling
Designation Credit: CGA, CGB, CGR
PREP: The Professional Remodeler Experience Profile
Tuesday, October 27
1:00 PM – 4:30 PM
The Professional Remodeler Experience Profile is the required first step in the process of becoming a Certified Graduate Remodeler™ (CGR). It is a 3-hour, 150 multiple-choice question assessment that measures a candidate’s knowledge in five core areas of remodeling business management:
Marketing and Sales
Business Administration
Design, Estimating and Job Cost
Contracts, Liability and Risk Management
Project Management
Candidates do not pass or fail the PREP. Results determine the course of study for CGR candidates.
Business Management for Building Professionals
Tuesday, October 27
9:00 AM -5:00 PM
Instructor: Jud Motsenbocker, CGR, CAPS
Learn the management skills that give industry leaders the edge. This course will give you a solid foundation in those best business practices so valuable to smaller businesses: planning, organizing, staffing/directing and controlling. By using case studies and sample forms, your instructors give you practical and applicable tools for management success.
Designation Credit: CAPS; CGA; CGB; CGR; Master CSP
Customer Service
Tuesday, October 27
9:00 AM -5:00 PM
Instructor: Beverly Koehn, CGA, CGB, GMB, CAPS, CSP, CSP, MIRM
Make your business grow by keeping your clients happy during and after the sale. This course teaches you how to manage every phase of customer interaction from the inital contact through construction, the warranty period, and beyond. Keep your customers satisfied with planning, execution and follow-up of your projects and they'll be spreading good news about you and your company for a long time to come. As a graduate of this course, you will be able to:
Understand customer expectations and behaviors
Set appropriate service criteria
Establish quality standards and communicate them
Administer the customer service process
Know your obligations for warranty service and fulfill them
Enhance your repeat and referral sales
Designation Credit: CGA, CGB, CGR, MCSP
Estimating for Builders and Remodelers
Tuesday, October 27
9:00 AM -5:00 PM
Instructor: Alan Hanbury Jr., CGR, CAPS, CGP
Learn how to develop winning bids and use estimates as a powerful management tool. This course for remodelers and small- to mid-volume builders addresses one of the most challenging topics in building today – estimating. After this course you will have an appreciation of the importance of estimating, knowledge of how to create an estimating system and the ability to implement an estimating system.
As a graduate of this course, you will be able to:
Value the importance of quality estimating
Use different types of estimates and ways to estimate
Apply proven steps in the estimating process to develop winning bids
Implement technology programs to help you estimate
Designation Credit: CGA; CGB; CGR
PREP: The Professional Remodeler Experience Profile
Friday, October 30
9:00 AM – 12:30 PM
The PREP is the required first step in the process of becoming a Certified Graduate Remodeler (CGR). It is a 3-hour 130 multiple- choice question assessment that measures a candidate’s knowledge in five core areas of remodeling business management:
- Marketing and Sales
- Business Administration
- Design, Estimating and Job Costing
- Contracts, Liability and Risk Management
- Project Management
Candidates do not pass or fail the PREP. Results determine the course of study for CGR candidates and will count as one CGR course.
* Please note: All pre- and post-conference courses will be capped at attendance of 50 registrants per course so register early!
