The Home Innovation Research Labs (formerly the NAHB Research Center) was established in 1964 as a wholly-owned, independent subsidiary of NAHB. Originating as a small product testing laboratory, the company has since grown to become a full-service consulting, product testing and accredited third-party certification agency dedicated solely to issues related to the home building industry. Its solutions-based services benefit clients in every facet of the residential construction process – including builders, product manufacturers, trade associations and government agencies.
Customized, qualitative market research: focus groups, in-depth interviews or observational research, either in traditional focus group facilities, at industry trade and home shows or in our high-tech focus group facility, to help manufacturers develop new or refine existing product offerings and how they are marketed.
Annual builder and consumer practices surveys and reports to help manufacturers understand product usage and identify trends and market opportunities for both the new construction and remodeling markets.
New assessments scientifically evaluate the factors that will influence the success of a product or technology – from usability to installation – and correct problems and make improvements before product launch.
Energy-efficiency optimization provides cost-effective compliance with complex and stringent energy codes through integrated solutions tailored to a specific climate region. Home Innovation Lab engineers help builders improve the energy performance of their homes without pushing buyers beyond their financial means.