Lifestyle Merchandising, Advertising and Promotion Strategies (IRM III)
A merchandised model is more than a sales tool: it’s a showcase for the lifestyle a buyer can expect to enjoy in a new home. This course offers you an array of advertising, public relations and marketing ideas, including the design of models and sales centers that appeal to a target market, optimize traffic flow and impress prospective customers.
As a graduate of this course, you will:
Know a variety of advertising and promotional techniques
Use the techniques best suited to your particular community
Devise and coordinate an effective marketing campaign
Design models and sales centers that excite customer interest
