Do you want to find and take advantage of market opportunities for your company? Designed for mid- to large-volume builders, this course will show you how to maximize results from every dollar you spend on marketing. With optimum product placement, pricing, and promotional tactics, you can plan future results with confidence.
As a graduate of this course, you will be able to:
Understand the key relationships that should exist among company strategy, finance, and marketing.
Define marketing and its three levels of detail from promotion through company strategy.
Apply the key relationships among company vision, value, and volume as related to key drivers of company strategy.
Use three competitive strategies and understand their impact on company marketing strategy.
Connect the contributions of place, product, price, and promotion to marketing strategy.
Identify the financial results of marketing decisions.
Distinguish the challenges of growth to marketing management.
Implement a complete system of reports with which to control marketing management.
For more information about this item, please contact The Professional Designation Helpline at 800-368-5242 x8154 or via e-mail at designations@nahb.org.
