Learn how to find the information that's critical to your business. You'll gain knowledge of the demographic, economic, and psychographic factors that affect housing supply and demand. You'll also learn to employ a model that projects opportunities for specific local markets.

As a graduate of this course, you will be able to:

• Affirm the importance of market research to new home sales marketing and sales programs.
• Recognize the essential elements of market research.
• Use an absorption model to predict potential new housing demand and absorption rates in a defined target market area.

Designations: CMP, MIRM

Continuing Education Credit: CAPS, CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, MIRM

Browse a list of current course offerings for this course.