Growing Our Strength Through Member Recruitment, Retention, and Involvement
Recruiting new members to your local association is an activity recognized and rewarded through the NAHB Spike Club Program. Those who participate are called Spikes and they are among the most valued members of the association.
Member-to-member recruitment and retention efforts are highly valued because of the grassroots growth and stability they bring to the association. These efforts lend to the development of the general membership and our leadership pipeline, keeping the face of our association true to that of our industry and the wide scope of interests we represent.
Spikes are the membership leaders of our federation, building the voice, power, and influence on every level, in every state!
“In this era of excessive regulations and inflated costs, the strength of our membership drives our influence. I think I can speak for every member when I say how proud we are to be 235,000 members strong. Thank you, Spikes, for what (and who) you bring to the association.”
— Jerry Howard, Chief Executive Officer
National Association of Home Builders
“Being an ACTIVE member of my local Builders Association gives me an edge over my competition and a forum to meet builders from my area. Each meeting held by the association is an opportunity to spend quality time with the builders, and being present at those events is one of the greatest benefits of membership."
— Christian P. Finke, Associate Member Since 2002
Builders FirstSource, South Texas Division
Greater San Antonio Builders Association
Spike Club Q & A
What are the benefits of becoming a Spike?
The real benefits are intangible—you will be recognized for your contributions to the association and regarded as an accomplished and connected member. Additionally, Spikes receive:
A coveted invitation to the biggest party of the year, the Spike Party/Directors Reception*
Increased visibility, recognition, and networking opportunities at industry events
Unique and valuable rewards for each level of achievement, including lapel pins, plaques, trophies, wearables, jewelry, and more
Additional VIP treatment throughout the year
*Invitations are sent only to eligible Spikes who have at least 6 credits and one new member recruitment credit between January 1 and October 31. The recruitment credit may be composed of one full credit received when a new Builder or Associate member is recruited or two ½ credits received when Affiliate or Council members are recruited.
How do I become a Spike?
Before becoming a Spike, you are a Spike candidate. That means you have earned between one and five Spike credits. Once you earn your sixth Spike credit, you become an official NAHB Spike!* Spike credits are earned by recruiting and retaining NAHB and Council members.
To retain your status as a Spike you must earn a minimum of one Spike credit (new or retention) each year until you reach a total of 25 credits, at which point you are elevated to Life Spike status.
*Providing you have earned those six credits within two consecutive membership years.
How do I earn Spike credits?
Members earn one Spike credit for each new member they sponsor. When that member renews after his or her first year of membership the sponsoring member automatically gets one retention credit. Every year the member renews thereafter, the sponsoring member will receive a ½ renewal credit.
For Affiliate members, Spikes receive a ½ credit for recruitment and a ½ credit for their renewal.
Note: Double Spike credits are awarded during the month of National Membership Day. Double credits are also available through a special promotion authorized by the 2006 NAHB Membership Committee.
Will I earn Spike credits for recruiting and retaining members into a Council?
Yes, when a new Council membership is activated the recruiter earns a ½ credit, and when that member renews his or her council membership, the sponsor earns ¼ retention credit. Read information about how to report Council Spike credits.
How can I get a ticket to the Spike party?
You must be a Spike in good standing as of October 31 (having at least 6 credits) and you must have earned at least one new member credit. The new member credit can be 1 full credit earned when a new Builder or Associate member is recruited, or two ½ credits when an Affiliate or Council member is recruited. Read more information about the Spike Party.
During events such as the International Builders’ Show and all NAHB Board of Directors meetings, the colored ribbons on your name badge will show off your Spike status as a proud accomplishment among your peers. Your local association may also have these ribbons at their industry events.
Spike Club Levels
1
Spike Candidate
1 – 5 Credits
Certificate*
Tack Pin*+
2
Blue Spike
6 Credits
Silver Spike Lapel Pin
Spike Certificate
10 Credits
Lapel Pin+
16 Credits
Lapel Pin+
3
Life Spike
25 Credits
25d Spike Pin
Gold Spike Lapel Pin
Perpetual Life Spike Plaque
CHOICE:
Navy Blazer+
Navy Sweater+
4
Green Spike
50 Credits
50d Spike Pin
Green Spike plate for plaque
CHOICE:
Navy Blazer
Green Sweater
75 Credits
75d Spike Pin
5
Red Spike
100 Credits
100d Spike Pin
Red Spike plate for plaque
CHOICE:
Red Sweater
Cross Pen
Desk Clock
6
Royal Spike
150 Credits
150d Spike Pin
Royal Spike plate for plaque
CHOICE:
Burgundy Sweater
Cross Pen
Desk Clock
200 Credits
200d Spike Pin
Spike Trophy
7
Super Spike
250 Credits
250d Spike Pin
Super Spike plate for plaque
CHOICE:
Purple Sweater
Briefcase Bag
300 Credits
300d Spike Pin
400 Credits
400d Spike Pin
8
Statesman Spike
500 Credits
500d Spike Pin
Statesman plate for plaque
CHOICE:
Navy Blazer
Medallion Dial Watch
Briefcase Bag
750 Credits
750d Spike Pin
Statesman 750 plate for plaque
Camel Hair Blazer
9
Grand Spike
1000 Credits
1000d Spike Pin
Grand Spike plate for plaque
CHOICE:
Diamond Lapel Pin
Two-Toned Stainless Medallion Dial Watch
10
All-Time Big Spike
1500 Credits
1500d Spike Pin
Gold Signet Ring
*By request. Contact 800-368-5242 x8440 to order.
+Available for a cost
Sign up to receive The Membership Minute and have :60 seconds of member-recruiting tips e-mailed to you weekly!
Attention Spikes: Register to Attend the National Conference on Membership
Spend a weekend boning up on your membership know-how with our federation’s finest. This two-day session is designed to get the creative juices flowing and give a boost to the membership champions of our associations.
For more information on earning credits and achieving Spike status, contact your local Home Builders Association or NAHB's Spike Club Manager at 800-368-5242, Ext. 8337 or via e-mail at membership@nahb.com.
For more information about this item, please contact Felicia Kelly at 800-368-5242 x8337 or via e-mail at fkelly@nahb.org.
“In this era of excessive regulations and inflated costs, the strength of our membership drives our influence. I think I can speak for every member when I say how proud we are to be 235,000 members strong. Thank you, Spikes, for what (and who) you bring to the association.”
“Being an ACTIVE member of my local Builders Association gives me an edge over my competition and a forum to meet builders from my area. Each meeting held by the association is an opportunity to spend quality time with the builders, and being present at those events is one of the greatest benefits of membership."
Sign up to receive The Membership Minute and have :60 seconds of member-recruiting tips e-mailed to you weekly!
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