BuilderBooks has launched a series of webinars to help you ramp up your business practices as the industry and the overall economy recover. The BuilderBooks Live! webinar series provides specialized training direct to your desktop from leading industry experts. Get the tools and resources you need to help prepare your business for the recovery. NAHB professional designation holders receive one hour of continuing education creditfor each webinar.
For more information, contact Patricia Potts at 800-368-5242 x8224.
Is your website generating all the leads and sales it should?
For the average housing professional in today’s market, the answer is no. Yet your website is the single most important communication vehicle your company has today. Actively managing your web presence is a relatively inexpensive way to strengthen your brand and attract more buyers. Internet marketing expert Mitch Levinson, MIRM, will share strategies and techniques to help you build a successful online presence. From search engine optimization to lead generation, Mitch will show you how to recharge your web presence to increase sales. His strategies will help you boost your website traffic and save your company money.
Learning Objectives
Capture prospects and convert them into buyers
Understand and effectively use tools such as search engine optimization to strengthen your brand on the Internet
Adapt proven web-based marketing and social media campaign strategies to better meet buyer expectations and your needs
You will receive one hour of continuing education credit for NAHB professional designations for participating in this webinar. Please keep a copy of the email confirmation for your records.
Webinar sponsored by Liberty Mutual, our NAHB auto and home insurance affinity program. To learn more, visit www.libertymutual.com/homebuilders or call 800-531-3398.
NAHB Council Member/Member Free /Non-NAHB Member: FREE
ValueMatch Selling for Home Builders: How to Sell What Matters Most
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Go to the webinar archive today and follow the instructions.
Stop selling the amenities and start selling the experience!
Learn how to harness the power of emotions and watch your sales goals soar.
Value-based selling techniques speak to the emotions that many customers keep well hidden, but still drive their buying decisions. Keep open the door to your prospective home buyers' emotional need to buy a home. Match what your homes have to offer with what prospects value most in a new home.
Learning Objectives
Understand the role of love and fear in the sales process and how these powerful values affect the sales process.
Overcome your fears to achieve peak performance.
Capitalize on customers’ attempts to disqualify you from the start.
Learn how to listen for and make the most of hidden emotions to build unbreakable relationships, establish powerful competitive advantages and rapidly close the sale.
Make a positive first impression in less than a minute even with difficult prospects.
Establish the strong emotional urgency that bring prospects to your door and use it to keep them engaged throughout the sales process.
Discover each prospect’s value words and use them to powerfully present your homes and distinguish yourself from the competition.
Learn how to ask for the close (a deposit), at least four times on every presentation.
Put yourself in a position to ask for the check by using proven techniques to trial close at least four times on a single visit.
Learn specific, proven closes designed to uncover objections early in the presentation to provide time to clarify and overcome each objection and give you time and opportunity to ask again.
Learn how to uncover true objections that can easily be overcome with the customer’s help.
Speaker
William Nowell, President and Owner of Service Trac LLC
Continuing Education Credit: You will receive one hour of continuing education credit for NAHB professional designations for participating in this webinar. Please keep a copy of the email confirmation for your records.
NAHB Council Member: $19.95/NAHB Member $24.95/Non-NAHB Member $44.95
Social Media for Home Builders 2.0: It's Easier Than You Think
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Go to the webinar archive today and follow the instructions.
Carol Flammer and Mitch Levinson team up to provide a broad base of infromation on utilizing social media to sell homes online. While Mitch provides strategies for expanding your online presence through improved search engine optimization, Carol provides tips on how to create great content that moves home buyers to visit your community.
Learning Objectives
Build a firm foundation for your social media marketing campaign
Generate online buzz that will move prospective buyers from their computer screen to the doorstep of your model home and sales office
Personalize the home buying experience
Speakers
Carol Flammer, MIRM, CAPS, CSP, President of Flammer Relations Inc. and Managing Partner of mRELEVANCE LLC
Mitch Levinson, MIRM, CSP, Managing Partner of mRELEVANCE LLC
Continuing Education Credit: You will receive one hour of continuing education credit for NAHB professional designations for participating in this webinar. Please keep a copy of the email confirmation for your records.
NAHB Council Member: $19.95/NAHB Member Fee $24.95/Non-NAHB Member $44.95
Green Models for Site Development: Applying the National Green Building Standard to Land and Lots
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Go to the webinar archive today and follow the instructions.
As more and more customers demand green communities, having a green certification from the ANSI-approved National Green Building Standard (NGBS) ensures that your green communities stand out from the rest. NAHB staff experts explain the certification program in detail. You'll learn about NGBS-certified green development projects to help you understand how to successfully incorporate attributes of green community living into your upcoming projects.
Learning Outcomes
Gain a clear understanding of this green certification program and increase general knowledge of the aspects of land development that are covered by the standard
Discover the key NAHB and NAHB Research Center experts who can guide you through the certification process
Learn from a successful developer whose communities attained certification
Speakers
Ed Tombari, ACIP, former NAHB Land Development Services staff
Ron Tyne, President, Rocket Properties LLC
Continuing Education Credit: You will receive one hour of continuing education credit for NAHB professional designations for participating in this webinar. Please keep a copy of the email confirmation for your records.
Access the webinar archive today and follow the instructions.
In today's economy, consumers are fearful and extremely hesitant to buy a new home. Many sales professionals are trying to ride it out until the market rebounds; however, author Tammy Lynch shows you how to sell homes in any market. Her proven strategies allows you to take action now and be successful.
Learning Objectives
Gain insight into using a proven system of visualization to practice your performance, perfect your sales techniques, and create a successful outcome
Learn effective strategies for successful communication with your prospective buyers to help them overcome their fear of value depreciation
Get tips and techniques for overcoming resistance and closing with confidence
Continuing Education Credit: You will receive one hour of continuing education credit for NAHB professional designations for participating in this webinar. Please keep a copy of the email confirmation for your records.
Estimating with Microsoft Excel,Third Edition, includes CD
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Access the webinar archive today and follow the instructions.
Learn how to use Microsoft®Excel spreadsheets to automate your project estimating process. In this highly useful webinar, you'll learn how easy it is to create estimates. Armed with these spreadsheet secrets, you’ll be able to create customized, automated spreadsheets that will save you time and money. See how fast and easy estimating can be!
Learning Objectives
Learn the three basic components of a computerized estimating system
Gain familiarity with essential functions in Microsoft Excel that will help you create more powerful and effective spreadsheet estimates
Get tips on how to create your own customized and automated estimating spreadsheets quickly and accurately
Continuing Education Credit: You will receive one hour of continuing education credit for NAHB professional designations for participating in this webinar. Please keep a copy of the email confirmation for your records.
ess practices as the industry and the overall economy recover. The BuilderBooks Live! webinar series provides specialized training direct to your desktop from leading industry experts. Get the tools and resources you need to help prepare your business for the recovery. NAHB professional designation holders receive one hour of continuing education credit for each webinar.
