NAHB 50+ Housing E-Learning

Replay past 50+ Housing webinars and view presentations on selling to 50+ buyers, design trends and FHA multifamily financing below.

 

50+ Housing: Are You Prepared for the Recovery?
View and listen to the replay here. Enter the password: Recovery

Most will wait for the recovery. Some will lead the way. For those who want to lead, this webinar will show you how. In today's increasingly competitive marketplace for the active adult homebuyer's attention, the integration of online and onsite marketing will be more important than ever. Hear from industry marketing experts as they share practical ideas and information that will help you achieve greater success for your company and your active adult community as you prepare for the housing recovery and beyond.

 

Hear from marketing authority Rich Carlson of Carlson Communications, author of the book Are You Prepared for the Recovery? A Practical Guide to Help Real Estate Professionals Prepare Now to Achieve Greater Success in the Recovery and Beyond. Carlson will provide ideas on how you can develop more focused marketing messages to make your company and communities lead the way in the recovery. Joining Carlson are two contributors to the book, Meredith Oliver of Meredith Communications and Lita Dirks of Lita Dirks & Co. Oliver will present practical ideas on how to develop a proactive online marketing strategy, while Dirks will illustrate how to create an emotional on-site marketing experience that helps to accelerate prospects' decisions to buy or rent in your community.

 

Moderator: John Rod, 20 Twenty Graphics, Wall Township, NJ

Panelists: Rich Carlson, CAASH, MIRM, CMP, Carlson Communications Corp., Northborough, MA; Meredith Oliver, MIRM, MCSP, CSP, CMP, Meredith Communications, Orlando, FL; Lita Dirks, CAASH, MIRM, CMP, Lita Dirks & Co, Greenwood Village, CO

 

Participants may receive one hour of continuing education credit for CAASH, MIRM, MCSP, CSP, CMP and other NAHB professional designations.

State of the Active Adult Industry and Market Overviews

View and listen to the replay here. Type in the password "active"

 

Panelists: Margaret Wylde, President/CEO, ProMatura Group, LLC; Bernie Smith, CAASH, Chief Operating Officer, ProMatura Group, LLC; Edie Smith, Senior Vice President and Director of Research, ProMatura Group, LLC; and Bryon Cohron, Senior Market Analyst, ProMatura Group, LLC.

Moderator: Mike McGowan, President, McGowan Corp.

                                                                                                                                                  

Find out how the active adult industry is performing today and get a glimpse into the future. Nationally recognized market researcher Margaret Wylde of ProMatura Group, LLC, and her team of experts will look at key factors affecting this segment of the market, measure consumer sentiment, provide a national overview and analyze the top active adult markets across the country. You'll also get a forecast to help you plan for your next project.

 

In this webinar, the panelists will:

• Examine key market demographics impacting the active adult industry such as population figures, current labor statistics and other relevant national data;
• Provide findings from a national consumer survey to gauge sentiment of 55+ prospects and their likelihood of moving or buying a new home, preferred price points and other data;
• Report results from a national survey of builders to determine the volume of active and planned projects, current sales and standing inventory;
• Provide a national perspective on the active adult industry as well as look at select regional markets across the country to see how they are performing; 
• Offer a forecast for the active adult industry for the next six months to a year to help builders, developers and other housing professionals plan for the future.

Note: NAHB is a Registered Provider with The American Institute of Architects' Continuing Education Systems. This program is registered with the AIA/CES for continuing professional education. Credit earned on completion of this program will be reported to CES Records for AIA members. Certificates of Completion for non-AIA members are available upon request.

 

Participants may receive one hour of continuing education credit for CAASH and other NAHB professional designations.

 

55+ Housing By the Numbers - The Latest Industry Research from NAHB and the MetLife Mature Market Institute (Part II)

View and listen to the replay here. Type in the password "metlife"

 

Panelists:  David Crowe, Chief Economist, NAHB; John Migliaccio, Director of Research, MetLife Mature Market Institute; Steve Bomberger, President, Benchmark Builders, Inc.

Moderator: Sharon Dworkin Bell, Staff Vice President, NAHB Multifamily and 50+ Housing Council

                                                                                                                                                  

What is the boomer generation and beyond looking for in new homes and communities? Find out as NAHB and the MetLife Mature Market Institute reveal brand new findings from a comprehensive research project titled 55+ Housing: Builders, Buyers & Beyond. 

 

In part II of the research, industry experts analyze data from 2009 consumer and builder surveys to examine emerging industry trends. The survey looks at current homes and communities and what today's 55+ consumers are looking for in the future, including design features, amenities and home finance. The research also examines the mature market's acceptance of green building and aging in place/universal design. The builder survey analyzes the perspective of builders today. Experts also break down the similarities and differences between consumers and builders today. The information will help you better understand your target market, give you the tools to build and design better communities and prepare for the next wave of boomers. 

 

In this webinar, the panelists will:

• Analyze findings of companion surveys of builders and 55+ consumers conducted by NAHB and the MetLife Mature Institute in 2009;
• Provide a GAP analysis that shows similarities and differences between consumer behaviors and preferences as well as builders' perceptions about the 55+ market;
• Describe the types of homes and communities that the 55+ market wants, including location, home size, design features, preferred amenities and services, and how builders are meeting consumer demand;
• Examine the financial situation of today's 55+ consumers, looking at preferred pricing, the desire of many buyers to control costs and the most popular mortgage and finance methods used to complete a home purchase;
• Explain consumer perspectives regarding universal design, green building and home technology and how builders are incorporating these features into new construction.

Note: NAHB is a Registered Provider with The American Institute of Architects' Continuing Education Systems. This program is registered with the AIA/CES for continuing professional education. Credit earned on completion of this program will be reported to CES Records for AIA members. Certificates of Completion for non-AIA members are available upon request.

 

Participants may receive one hour of continuing education credit for CAASH and other NAHB professional designations.

 

Note: Download the full presentation from 55+ Housing by the Numbers (Part I) as well as the report Housing for the 55+ Market: Trends and Insights on Boomers and Beyond by the MetLife Mature Market Institute and NAHB.

Designing 50+ Homes and Communities for a Lifetime

View and listen to the replay here. Type in the password "ageinplace"

In this webinar, the panelists will:

• Explain the concepts of universal design and aging in place and describe the specific design features involved;
• Describe strategies to show builders, remodelers, architects and other housing professionals how to successfully incorporate universal design/aging in place into new and existing construction without creating an institutional look;
• Identify methods to market these features to 50+ customers, communicating the short- and long-term value of these features as these consumers get older;
• Provide illustrations, floor plans and graphic images of well-executed universal design from nationally recognized, award-winning homes and communities; 
• Provide a checklist of key features that make homes and communities livable for people of all ages as identified in AARP's Livable Communities program

Note: NAHB is a Registered Provider with The American Institute of Architects' Continuing Education Systems. This program is registered with the AIA/CES for continuing professional education. Credit earned on completion of this program will be reported to CES Records for AIA members. Certificates of Completion for non-AIA members are available upon request.

Participants may receive one hour of continuing education credit for CAASH, CAPS and other NAHB professional designations. 

Selling to 50+ Buyers in a Down Economy

Click here for free replay.

Click here to download the PowerPoint presentation! The audio portion of the webinar playback will be available soon.

Full replay (audio and visual) coming soon!

Moderator: Scott Dixon, Senior Vice President – Real Estate Division, Network Communications, Inc.

Panelists: Jane O’Connor, CAASH, MIRM, CAPS, CMP, President, 55 Plus, LLC, and Mature Living Choices; Jay Metfcalfe, Vice President of Operations, Wyndham Homes, Inc.; and Alma Jacobs, MIRM, Branch Manager, SunTrust Mortgage, Inc.

The economic downtown has impacted the entire housing industry, and the active adult segment is no exception. Assuming that your product is right and your price point has been adjusted to meet market demand, what can you do to close the sale? In this webinar, co-sponsored by the NAHB 50+ Housing Council and National Sales and Market Council, find out how to evaluate your sales staff and show them effective selling techniques, refine the sales process to succeed in the 50+ market, improve your team’s follow-up and learn how to overcome buyer’s objections, including how to sell their current home. The webinar also will explain financing tools and options available to your potential customers.

In this webinar, the panelists will:

• Identify and evaluate the skills and effectiveness of your sales staff, specific to the 50+ housing market;
• Describe the five steps of the critical path that lead to successful selling in the 50+ housing market;
• Differentiate the selling techniques and methodologies before 2007 and during the current market downturn, as it relates to 50+ housing;
• Acquire prospect follow-up and closing techniques to apply when selling homes to active adults in the current economy; 
• Identify financing and mortgage tools and options available to prospective active adult homebuyers

Note: NAHB is a Registered Provider with The American Institute of Architects' Continuing Education Systems. This program is registered with the AIA/CES for continuing professional education. Credit earned on completion of this program will be reported to CES Records for AIA members. Certificates of Completion for non-AIA members are available upon request.

Participants may receive one hour of continuing education credit for CAASH, MIRM, CSP, Master CSP, CMP and other NAHB professional designations.

50+ Housing Design Trends: Ideas That Won't Break Your Budget

Download the full Power Point presentation.

Get a close look at the latest 50+ housing design trends. Find out how to design homes and communities that are sustainable, innovative and cost-efficient! Architects will share strategies to deliver cutting-edge designs and the lifestyle that the boomer generation and beyond wants. In today's challenging economy, every dollar counts. The panel will use NAHB's Best of 50+ Housing Awards winners to show you to generate impressive designs with less cash.

• Identify the latest design trends for the 50+ housing market by examining winners from NAHB's Best of 50+ Housing Awards program and other nationally recognized projects;
• Describe techniques for improving the design of active adult and service-enriched homes and communities through AIA-member analysis;
• Explain the benefit of creating sustainable homes and communities, with an emphasis on designing near city centers (urban infill) and promoting walkability;
• Identify design considerations and demonstrate how to create more efficient spaces by reviewing flexible floor and site plans;
• Explain the importance of value engineering and modular construction to achieve cost-effective design;
• Evaluate scenarios of various lifestyle options and amenities that meet the needs of the boomer generation and beyond.

Note: NAHB is a Registered Provider with The American Institute of Architects' Continuing Education Systems. This program is registered with the AIA/CES for continuing professional education. Credit earned on completion of this program will be reported to CES Records for AIA members. Certificates of Completion for non-AIA members are available on request.

Participants may receive one hour of continuing education credit for CAASH, CAPS and other NAHB professional designations.

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