Principles of Residential Marketing: Research & Analysis Online

Developing a successful new home community depends on solid market research and planning from start to finish. In this two-part course you’ll learn the foundation of new home research and analysis and then learn how to apply it through experiential in-person activities.

Part 1 (online) must be taken prior to Part 2 (classroom) and the worksheets completed during the online portion must be brought to the classroom portion of the course. It is strongly encouraged to take Research and Analysis before Strategy and Implementation for the most valuable learning experience if working towards the CMP or MIRM designation.

Developing a successful new home community depends on solid market research and planning from start to finish. In this two-part course you’ll learn the foundation of new home research and analysis and then learn how to apply it through experiential in-person activities.

This self-guided, online course will help you begin to build the skills necessary to get your single- and multifamily homes to market and continually monitor their success, whether you are a builder, developer, land planner, designer or real estate professional. By completing this component of the course, you will be able to:

  • Understand roles and responsibilities of builders and developers for development of a community.
  • Define, conduct and compare market research to determine location, product and target market.
  • Understand the macro and micro aspects that must be analyzed for site selection.

This course is now available online! Register now.

Continuing Education Hours: 6.0

Designations: CMP,MIRM

Continuing Education Credits: CAPS, CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, MIRM