Marketing & Communication Strategies for Aging & Accessibility (CAPS I)

Millions of Americans are living longer and more active lives. With their changing lifestyles, maturing Americans are also looking to revitalize their homes. Identifying these opportunities and developing the skills to interact with 50+ customers can help you grow your business dramatically. Learn best practices in communicating and interacting with this exciting and evolving population, and take advantage of one of the fastest growing market segments in remodeling and related industries. Read a complete course overview.

As a graduate of this course, you will be able to:

  • Describe the three segments within the aging-in-place market that present business opportunities for building professionals.
  • Implement a process for promoting new opportunities for products and services in this market.
  • Enhance your sales process with effective techniques for this market.

Who Should Take This Course?

This course will benefit builders, remodelers and allied professionals that serve the aging in place market, including occupational therapists and trade contractors.

NAHB Designations

This course is required for the NAHB Certified Aging in Place Specialist designation.
This course can be an elective for the Master CSP and CGA designations.

This course provides six hours of continuing education credits for these NAHB designations: 
CGA, CGB, CGR, GMB, CSP, Master CSP, CMP and MIRM.

Additional Credit Information 

The National Association of Home Builders is a Registered Provider with the American Occupational Therapy Association, Inc. The assignment of AOTA CEUs does not imply endorsement of specific course content, products or clinical procedures by AOTA. Education distributors who would like to offer CEUs to their students for approved courses must inform NAHB at the same time the course(s) is scheduled.

This course provides 0.6 continuing education credits for AOTA.

Take this Course

Go to the Upcoming Educational Opportunities page and enter Marketing & Communications Strategies for Aging and Accessibility in the ‘Search Classes’ box.