Missing the connection between your market and residential design is like shooting yourself in the wallet. This course equips you with a comprehensive, market-driven residential development plan that helps you pick the right site, identify your probable purchasers and design communities and homes that they will want to buy. The course draws on case studies from award-winning projects, uses images to demonstrate design elements that appeal to buyers, speaks to current trends in community and home design, addresses cost control and culminates in an experiential design activity that will solidify your ability to connect with your market and create a product built to sell.
As a graduate of this course you will be able to:
Define the concept of market-focused residential design and the critical connection between market/site considerations and community/home design
Identify the role and nature of research in targeted marketing
Identify the limiting factors in community and home design and how to minimize the impact of these constraints on profitability, buyer perception of value and viability of the project itself
Identify how to control site and home development costs and spend money where it counts.
Apply an interdisciplinary, synergistic approach to design a cost-effective, market-focused home
Continuing Education Hours: 6.0
Designations: Master CSP
Continuing Education Credits: CAPS, CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, MIRM
If you’d like to see this course offered locally, contact your home builders association.