Marketing & Communication Strategies for Aging & Accessibility (CAPS I)

Millions of Americans are living longer and more active lives. And with their changing lifestyles, maturing Americans are also looking to revitalize their home environments. Identifying these opportunities and developing the skills to interact with 50+ customers can help you grow your business dramatically. Learn best practices in communicating and interacting with this exciting and evolving population, and take advantage of one of the fastest growing market segments in remodeling and related industries.

As a graduate of this course, participants will be able to:

  • Describe the three segments within the Aging in Place market that present business opportunities for building professionals
  • Implement a process for promoting new opportunities for products and services in the Aging in Place market
  • Enhance your sales process with effective techniques for the Aging in Place market

This Course Qualifies For: 

  • 6.0 CE for AIBD
  • 0.6 CEU for AOTA
  • 6 CE for all NAHB Designations except HCCP

Course Information

When: March 22, 2017
9:00 AM to 5:00 PM

Where: 3040 Sunset Lane
Traverse City MI, 49684

Contact: Debbie Perkins
3040 Sunset Lane
Traverse CityMI, 49684

Phone: 231-946-2305
Fax: 231-946-1051

NAHB Member Fee: $195.00
Non-member Fee: $295.00
Instructor: Robin Hissong-Berry, CMKBD
Sponsoring HBA: HBA of Grand Traverse Area - 2338
Sponsoring HBA Website: