Education Sessions

Pre-Conference Courses

Conference Sessions

KEYNOTE SESSION

DEFYING GRAVITY: HOW HIGH POWERED PROFESSIONALS WIN IN ANY ECONOMY AND UNDER ANY CIRCUMSTANCES
Becky Robbins, Mark Kamin & Associates, Inc.

With all the media attention on the current economic crisis, it is easy to get caught in the swirl of negative perception and get pulled into a “wait and see” attitude—or paralysis and fear. Companies that have the ability to truly adapt during this economic crisis and can lead their organizations to the right actions will transform the crisis into opportunity and create an era of triumph!

Robbins has over 22 years of management and business experience. Her areas of coaching focus and expertise are Executive Leadership, Communication, and Business Growth and Development. She has trained and coached over 5,000 people around the world and has a passion for their success. She has consulted for over 200 companies, including firms in the United States, Canada, Europe, Middle East, the Caribbean and Africa. She works with C-suite level executives and business owners, often producing award-winning results. Mark Kamin & Associates has developed a unique methodology for business owners and executives, which gives access to positioning your firm for the future, while remaining viable.

GENERAL SESSION

CREATING SOLUTIONS BEGINS WITH YOU!
Paul Montelongo, Paul Montelongo Enterprises, Inc.

Attracting the solutions you desire as you move forward begins with you. In this highly energetic program, you will discover how to attract the right solutions at the right time with the right people. Learn how to build the right foundation for successfully implementing all that you have learned at this conference. As usual, Montelongo will deliver a high impact program mixed with a no-nonsense approach to success along with his patented twisted humor. Creating the right solutions depends on your mastery of three specific areas; industry expertise, communication, self-improvement. Learn how to blend these three areas for a dynamic future.

Paul Montelongo is an international authority on sales motivation and personal morale. As an author, syndicated columnist and entrepreneur, he presents keynote addresses and seminar programs to organizations of all sizes. Montelongo brings his entrepreneurial experience and a no-nonsense approach to his programs with plenty of anecdotes, real world stories combined with a humorous twist to all of his presentations. He has delivered more than four hundred seminars and speeches since January 2003.

DESIGN SESSIONS

Interactive Design Charrette for the Custom Builder

Speakers: Sanford Steinberg, CGP, AIA, Steinberg Collaborative Design; David Kosco, Bassenian Lagoni Architects
This interactive session will take the mystery out of the design process. Participate and learn two-way communication skills that help you create a plan and elevation that both excites buyers and meets builder programs, why less is more when it comes to design and tools to improve the way your homes are designed.

Counts for AIA Continuing Education Credit

Inside Out! - Architectural Basics

Speaker: Karen Kassik, CPBD, AIBD Lucia, Kassik & Monday, Inc.
This session will provide a brief overview of architectural history, popular architectural styles and corresponding interior detailing. Many examples of construction detailing will be used to illustrate correctness as well as details to avoid. Learn basics of how to “Get Your House Right,” why it matters and how this simple methodology can help sell more homes!

Counts for AIA Continuing Education Credit

The Real World- Residential Case Study**

Speaker: Tony Crasi, CGP, The Crasi Company
Listen to the architect and builder who were involved in the chosen project tell how they overcame challenges to create and meet the buyers expectations.

Counts for AIA Continuing Education Credit

Nip/Tuck –The Plan Review

Speaker: Sanford Steinberg, CGP, AIA, Steinberg Collaborative Design
Floor plans submitted by participants will be critiqued during this informative “before and after” plan review. On hand will be a registered AIA Architect who will give participants an expert opinion on how to tweak their plans to reflect the latest in cutting-edge residential design that will appeal to their clients and the general market as well.

Design Trends - Design Solutions

Speakers: Paul Campbell, AIA, Kephart- Community:Planning: Architecture; Mark Sheurer, AIA, Scheurer Architects; Karen Butera, Karen Butera, Inc.
Learn what design preferences your targeted buyer desires and how to meet their design requirements. National award-winning architects and interior designers will teach design solutions for target markets, design appeal for specific buyers and how design elements can make the sale. Attendees can choose to participate in smaller (less than 2,500 sq. ft.) or larger floor plans.

Counts for AIA Continuing Education Credit

Design Application Workshops—Creating and Designing Product using a Team Approach
(Prerequisite: Design Trends-Design Solutions)

Speakers: Paul Campbell, AIA, Kephart- Community:Planning: Architecture; Mark Sheurer, AIA, Scheurer Architects
Attend an intense, hands-on design charrette workshop session where you’ll work with fellow attendees as a design team and create a new, architecturally specific home design. Leading architects will facilitate each session. Attendees can choose to participate in smaller (less than 2,500 sq. ft.) or larger floor plans.

Counts for AIA Continuing Education Credit

Design Spotlight on Lessons Learned

Speaker: Stephen Moore, BSB Design
You took the theories and solutions, applied them to a home design. Now see and discuss the best of the best! The group will decide the top designs from each Design Application Workshop session and critique it in this final interactive event.

BUSINESS SESSIONS

Strategic Thinking for the New Reality: Creating AND Executing a Blueprint for Your Business (Two part session)**

Speaker: Dennis DuRoff, Universal Business Design, LLC
Few builders develop a solid business plan—fewer still implement their plan. The new reality demands both a strategic vision/plan and effective, consistent, day-to-day execution. In part one of this session, participants will use a specific template to develop a strategic, visionary and practical business plan. Part two of the seminar will provide practical strategies to implement your plan to make it a reality.

Session Prerequisites:

1.       Laptop computer or notebook for plan development with wireless connection

2.       Existing business plan

3.       Ideas for opportunities in your specific markets

Counts for AIA Continuing Education Credit

Where’s the Money?

You’ve survived the economic downturn. You’re still friends with your banker, they even like you, but they will not lend you money. Where do you find future capital resources to take advantage of the upcoming recovery? Join this group of bankers and private investors to look to the future and discover the new face of construction lending.

Making the National Green Building Standard Work for You (Two part session)

Speaker: John Barrows, CGB, CGP, J Barrows, Inc.
The long awaited National Green Building Standard is now here. How can custom builders make the most of it? Learn what the Standard means to your business and how to implement it successfully. Part one of the session will emphasize the impact on your business and how to implement it successfully. Part two will explain how to score your project using real-work projects.

Session Prerequisites:

1.       Laptop computer with a wireless connection

2.       11” x 17” building plan to be rated

Mastering Sales

Speaker: Paul Montelongo, Paul Montelongo Enterprises, Inc.
The new buyers are in the driver’s seat; they are smart, well informed, more discriminating and are looking for quick concise information. Builders must adjust their sales approach to turn these potential challenges into advantages. Learn how builders can know, listen and understand their new customer.

Micro Development and Infill

Speaker: Thomas Stephani, CAPS, CGB, CMP, CSP, GMB, Master CSP, MIRM , Custom Construction Concepts, Inc.
Custom home builders have entered a new era. The traditional way of designing and building custom homes on an owner’s or a builder’s lot with owner financing will continue to be a viable business model for some builders. However, these opportunities will be further and farther between, leaving some builders looking for new ways to maintain and/or expand their businesses. Infill development and construction could be the answer for many. This session will explore ways to find these opportunities, negotiate the deals, finance them, effectively develop them, and then design, market and sell the finished project at a profit.

Rediscovering the Art of Creating Value

Speaker: Beverly Koehn, CAPS, CGA, CGB, CSP, GMB, MIRM , Beverly Koehn & Associates, Inc.
Years of good markets have left many builders complacent about demonstrating the value their company offers. The recovery will not be successful if builders simply compete on price. Builders must rediscover their niche, their expertise and communicate that message to potential buyers to distinguish themselves from the crowd and capitalize on opportunities.

Session Prerequisite:

1.       A list of core values your company offers to customers that sets you apart from your competition.

TECHNOLOGY SESSIONS

Technology Trends for the Design and Build Industry

Speaker: Matt Carter, Encore Technology + Design

Back by popular demand and enhanced for design and build professionals, this session presents home technology and its evolution into the “must-have” and vital component that it is today. Customers are more savvy and concerned with the technology options that surround them. This session will give attendees an overview of what has worked in the past and what the future has to offer.

Counts for AIA Continuing Education Credit

Solutions and Profitability: Home Technology in the Design and Build Process

Speakers: Rob Heselbarth, Residential Design and Build; Matt Carter, Encore Technology + Design; Tony Crasi, CGP, Crasi, Inc.; Stephen Hann, CGP, GMB, GMR, Hann Builders, Ltd.; Todd Jackson, Jackson Design and Remodeling

This interactive panel discussion presents a solution-based and practical approach to home technology, highlighting numerous and profitable aspects of present-day and future applications. Design-build industry experts will highlight related and pertinent examples of technology challenges and their methods for capitalizing on these opportunities.

Counts for AIA Continuing Education Credit

Social Media and the New Reputation Economy

Speaker: Geoffrey Graham, GuildQuality
People are talking about your company on the web. They’re sharing feedback that helps them make informed decisions about who to hire and who to buy from. You can choose to ignore the discussion, be a part of it, or better yet, encourage and lead it using this exciting and often confusing new trend.

How We Use Social Media

Speaker: Geoffrey Graham, GuildQuality
In this interactive workshop, Geoff Graham shares the tools and methods his company uses to stay connected with prospects, customers and industry peers. This workshop is for anyone interested in turning social media into a practical and productive tool to engage prospective customers, better serve existing ones, and strengthen their company’s reputation.

Session Prerequisites:

1.       laptop computer with a wireless connection

NAHB is a Registered Provider with the American Institute of Architects Continuing Education Systems.  Credit earned on completion of this course will be reported to CES Records for AIA members by the Provider. Certificates of Completion for non-AIA members are available upon request.

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Related Meetings & Events

• National Green Building Conference (CGB, CGR, CGP), 5/16/2010 - Raleigh, NC

Designations

CGB, CGR, CAASH, CGP