Dare to Be Different, Increase Your Sales!

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Wednesday, Oct. 25, 2017
2-3 p.m. ET

Most builders believe they are better than the other guy. This program will shatter the belief that just being better will get you more sales. You’ll learn how to be radically different. Registration is open until 3 p.m. ET (12 p.m. PT) on Tuesday, Oct. 24.

Council Price: $39.95
Member Price: $44.95
Nonmember Price: $64.95
  • Wednesday, Oct. 25, 2017
    2-3 p.m. ET

    There are thousands of builders in America. Most use the same processes, same two-by-fours, same drywall to build their homes — yet most believe they are better builders than the other guy. This program will shatter the belief that just being better than the other builder will get you more sales. Being better is boring. Our expert will bring his 30-plus years of experience in the new home sales and marketing arena to teach you how to dare to be radically different.

    Participants in this webinar will:

    • Explore how to powerfully articulate your uniqueness to get your message across
    • Realize why being better than the next guy isn't a powerful way to differentiate your homes or your business
    • Recognize how you can polarize your audience by being different in the way they want you to be
    • Identify your audience’s rebel tendencies to ensure that a sales proposition sticks

    Speaker(s): Brian Flook, MIRM, Power Marketing, LLC/Coldwell Banker Innovations

    NAHB Continuing Education: 1.0 hours of continuing education credits for the following 12 designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, MIRM.

    Live Webinars: Individuals who register for a live webinar are provided access to the webinar replay for 12 months from the date of purchase. All replays are available approximately seven to ten business days after the live event.

    Cancellation and Refund Policy: Registration is open until 3 p.m. ET (12 p.m. PT) on Tuesday, Oct. 24. To receive a refund, cancellations must also be submitted by 3 p.m. ET (12 p.m. PT) on Tuesday, Oct. 24. After that date, no refunds will be issued. Cancellation requests must be submitted to Sheila Coble.