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| Providing the Tools It's hard to imagine that there was a time when it was necessary to introduce the concept of central air conditioning to potential home owners. But in 1955 NAHB produced a 31-page document covering all the basics about this new convenience, even offering results of a survey on air conditioning's "effects on family life." Among its conclusions: husbands living in air conditioned homes "brought far more office work home." (The report doesn't indicate whether or not this was considered a benefit!) Then as now, builders bring a variety of experience to their work, and NAHB has helped its members in every way imaginable to succeed in the business of home building. The Association created and provided customizable ads, sample contracts, scripts for telephone sales calls — and even air conditioning primers! |
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