About the Institute of Residential Marketing
Designations, Courses, and Research

As a sales and marketing professional, you know that when you stand above the crowd, you are more likely to succeed. Achieving a nationally recognized designation is your first step towards setting yourself apart from others and gaining a competitive edge for greater employment opportunities, career accomplishments, and the potential for increased income.

The Institute of Residential Marketing (IRM) offers sales and marketing courses and designations to help you reach your full potential. Founded in 1972, IRM is the educational arm of the National Sales and Marketing Council (NSMC), and offers designations and courses through The NAHB University of Housing.

IRM offers four professional designations in sales and marketing. Follow the links below for more details on each designation, including required courses.

New Home Sales:

New Home Marketing:

• Certified New Home Marketing Professional (CMP)
  
• Member, Institute of Residential Marketing (MIRM) 
  
• Fellow, College of Fellows of the Institute of Residential Marketing

IRM Courses:

IRM offers 10 sales and marketing courses. Click on each course to learn more and to find current course offerings.

• Certified New Home Sales Professional (CSP)
• Understanding Housing Markets and Consumers (IRM I)
• Marketing Strategies, Plans, and Budgets (IRM II)
• Lifestyle Merchandising, Advertising, and Promotion Strategies (IRM III)
• The Challenge of New Homes Sales Management (IRM IV)
• Effective Marketing on a Shoestring Budget
• Increased Profits Through Effective Builder/Broker Cooperation
• House Construction as a Selling Tool
• Essential Closing Strategies
• Market Focused Residential Design

The IRM Research Project

The IRM conducts annual research projects with the aim of discovering and promoting the most effective sales and marketing strategies.

For more information about this item, please contact The Professional Designation Helpline at 800-368-5242 x8154 or via e-mail at designations@nahb.com.